The industry veteran and strategic leader will leverage his extensive executive skillset and deep A/V industry expertise to drive both companies into their next chapter of growth.
Performance audio brands Pro Audio Technology (PRO), and Theory Audio Design (Theory), announces the appointment of growth-oriented leader, Rafael A. Nevares, as President. Bringing more than 35 years of executive experience to the dual role, Rafael will spearhead the next chapter of growth for both companies, focusing on market-driven brand strategies, cross-functional team alignment, and customer-centric scaling.
An esteemed audio/video industry veteran, Rafael has built a reputation for leading organizations from early-stage concept to successful execution. He has held high-level executive and BoD positions for several prestigious premium audio brands, including AudioQuest, Audio Research Corporation, MartinLogan, and Gold Peak’s Kinergetics Holdings (Celestion and KEF).
“I am thrilled to join Theory Audio Design and Pro Audio Technology during such a pivotal era for the brands,” said Rafael. “Both companies have built incredible reputations for engineering excellence and disruptive performance. I look forward applying my global experience and industry expertise to scale our operations, grow our talented team, and expand our market presence while continuing to deliver exceptional value to our worldwide partners.”
Beyond his comprehensive technical expertise in the A/V market, Rafael brings deep institutional business knowledge to the positions. He has held senior advisory roles at notable international firms including Quadrivio SGR Silver Economy Fund, Beaumont Governance S.A., and JC Koinon. Fluent in English and Spanish, he holds extensive domestic and international buy-and-sell-side experience, alongside post-acquisition mergers and acquisitions (M&A) expertise working alongside Private Equity (PE) and Angel funds.
“I’ve known Rafael for a long time and have been consistently impressed by his business and leadership acumen”, said Paul Hales, CEO and founder of PRO and Theory. “Rafael is just the kind of no nonsense, experienced business leader we need to capitalize on the brand and product foundation we’ve established since introducing Theory a few years ago. We’re poised to accelerate growth and continue to solidify the brands as market leaders worldwide. I cannot think of anyone more uniquely qualified to lead that expansion than Rafael.”
As of August 1, Rafael will be working out of the PRO and Theory headquarters and Experience Center in Lake Forest, (Orange County), California.
For more information on Pro Audio Technology, please visit proaudiotechnology.com.
For more information on Theory Audio Design, please visit theoryaudiodesign.com.
