TrueSync Media, creators of TrueSyncTV®, a free, fully branded TV entertainment network for businesses, is expanding what’s possible for its customers with the recent integration of Custom Channels Pro, the first licensed music solution designed specifically for digital signage integrators and CMS providers to bundle music with signage.
The partnership with Custom Channels is transforming how TrueSync delivers value to clients by unlocking a high-quality, fully licensed music solution that not only enhances the in-venue experience but also opens the door to new revenue streams and bundled content opportunities, according to Jeff Busch, Chief Revenue Officer at TrueSync Media.
“Custom Channels Pro changed the game for us. It’s no longer just about what people see—it’s about what they hear,” Busch said. “By adding licensed music to our video content offering, we’re creating a richer, more complete experience for venues and their guests.”
Before the integration of Custom Channels Pro, Busch and his team faced a common industry challenge: clients wanted background music that matched the quality and branding of their on-screen visuals, but there wasn’t a simple, legal, and cost-effective way to deliver it. Many businesses resorted to playing music from unlicensed sources or consumer apps, unaware of the liability they were incurring.
“We knew our customers were either skipping music altogether or relying on workarounds that didn’t scale well—or worse, exposed them to legal risks,” Busch explained. “We needed a turnkey solution that made it easy to offer both video and music in a bundled service, without adding complexity for us or for the venue.”
That’s exactly what Custom Channels Pro delivered.
Developed specifically for AV integrators, CMS providers, and platform operators like TrueSync Media, Custom Channels Pro provides a simple, hardware-free way to stream professionally curated, brand-appropriate music—with full licensing for public performance. It’s fully compatible with signage and content platforms and is easily incorporated into existing workflows through a single stream URL. There’s no need for additional hardware or apps.
According to Mark Willett, Head of Partnerships at Custom Channels, the TrueSync collaboration is a textbook example of why the platform was built.
“Before Custom Channels Pro, providers had to stitch together clunky, piecemeal solutions, or avoid music altogether,” said Willett. “TrueSync saw that gap and moved quickly to offer their customers something better: a bundled, brand-safe, immersive experience that includes both licensed music and video.”
And the results speak for themselves.
With the addition of Custom Channels Pro, TrueSync Media is now able to offer venues a complete sensory experience—music that sets the mood and aligns with curated visuals to deliver a more memorable and engaging environment. Whether it’s a sports bar, retail lobby, or dental office waiting room, TrueSync customers now enjoy a premium AV package that’s scalable, legal, and easy to manage.
“This has opened the door to new types of clients for us,” noted Busch. “Businesses that previously weren’t interested in just video content are now saying yes to bundled video-and-music solutions. It’s also allowed us to introduce new pricing tiers and generate recurring revenue we didn’t have access to before.”
That recurring revenue comes through tiered wholesale pricing, which Custom Channels Pro offers for multi-location clients with optional upgrades for in-store messaging and branded audio content.
For TrueSync, the integration goes beyond just audio—it represents a strategic shift.
“We’re helping clients shape their ambiance and brand identity,” Busch explained. “And with Custom Channels Pro, we are even better positioned to assist.”
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