Program combines design support, training, field expertise, and premium products to help dealers launch and scale profitable outdoor lighting businesses
RIVERSIDE, Calif. (August 17, 2026) — For many integrators in the Custom Electronics Design and Installation Association channel (CEDIA), outdoor lighting represents an attractive growth opportunity, but lack of design expertise, installation experience and support resources often prevents dealers from pursuing projects with confidence.
To address those challenges, Unique Lighting Systems, a division of The Toro Company, today announced a new CEDIA Partner Program that provides training, design services, field support and premium outdoor lighting solutions designed to help integrators launch and grow profitable outdoor lighting businesses.
“Today’s homeowners are investing more than ever in outdoor living spaces, and that creates a tremendous opportunity for integrators to expand the value they bring to their clients,” said Dan Winterton, senior marketing manager at Unique Lighting Systems. “The challenge is that outdoor lighting can feel like a completely different business. We’ve spent more than 30 years helping professionals succeed in this category, and we’re bringing that same training, design support, field expertise and premium product offering to the CEDIA channel so dealers can grow with confidence.”
The Unique Lighting Systems CEDIA Partner Program gives enrolled dealers access to a complete ecosystem of support:
- Complementary Design and Specification Service, which provides CAD layouts, photometric planning, and client proposal packages.
- Project homeowner financing options that reduce dealer capital exposure on large residential and commercial installs.
- Access to Unique Lighting Systems’ expert national factory field sales and support organization — one of the largest dedicated outdoor lighting support forces in the industry — available to join dealers on first installs, demo days, and showroom builds.
All these benefits are provided at no-cost to dealers enrolled in Unique Lighting Systems CEDIA Partner Program.
Unique Lighting Systems brings CEDIA dealers a premium outdoor lighting solution built to improve project outcomes from installation to long-term ownership. Its patented HUB low-voltage wiring system helps simplify layouts, speed installation, and reduce callbacks, giving integrators a cleaner path to stronger margins and more reliable client experiences.
Together, the Inspira® Series and Odyssey Series fixtures position outdoor lighting as part of the connected luxury home. The lines give integrators flexible design options, intuitive control, smart-home compatibility, and durable premium construction—supporting whole-home integration while delivering the elevated lighting experience high-end residential and commercial clients expect.
Unique Lighting Systems will exhibit at CEDIA Expo 2026 (September 1–4, Denver, Colorado) in Booth 732. The company will demonstrate the Inspira and Odyssey product lines, the HUB wiring system, and the SMRT Logic® home automation platform.
Unique Lighting Systems will conduct a free live Manufacturer Product Training Session at the Expo introducing integrators to the company, its products, sales, and educational programs and how to get started with the company. The free session takes place on Thursday, September 3, at 3:00 pm (Meeting Room 107), and is open to all registered Expo attendees. Sign-up for the Expo class at cedia.uniquelighting.com.
“Homeowners increasingly expect technology to move seamlessly from indoors to outdoors,” furthered Winterton. “That shift creates a timely opportunity for CEDIA dealers to extend their role beyond the home and into the outdoor environment. By integrating premium lighting into the connected living experience, integrators can deliver faster installs, fewer callbacks, long-term reliability, and the luxury experience clients now expect across the entire property.”
CEDIA dealers interested in the Unique Lighting Systems Partner Program can visit cedia.uniquelighting.com, contact their regional Unique Lighting Systems representative, or visit the Unique Lighting Systems booth #732 at CEDIA Expo 2026 to enroll.
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About Unique Lighting Systems
Unique Lighting Systems is a premier manufacturer of professional-grade outdoor lighting products and systems, and a division of The Toro Company. For more than 30 years, Unique Lighting Systems has served landscape contractors, outdoor lighting professionals, and luxury residential and commercial designers with a comprehensive portfolio of solid brass and copper fixtures, proprietary LED technology, and the patented HUB low-voltage wiring infrastructure. Unique Lighting Systems products are sold factory-direct with training, design, and field-support services through Unique Lighting Systems’ and the company’s national support organization. Learn more at www.uniquelighting.com.
About The Toro Company
The Toro Company (NYSE: TTC) is a leading global provider of solutions for the outdoor environment, including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. With net sales of $4.5 billion in fiscal 2025, The Toro Company’s global presence extends to more than 125 countries through a family of brands that includes Toro, Ditch Witch, Exmark, BOSS, Ventrac, Tornado, HammerHead, American Augers, Spartan, Subsite, Radius, Hayter, Perrot, Unique Lighting Systems, Irritrol, and Lawn-Boy. Through constant innovation and caring relationships built on trust and integrity, The Toro Company and its family of brands have built a legacy of excellence by helping customers work on golf courses, sports fields, construction sites, public green spaces, commercial and residential properties, and agricultural operations. For more information, visit www.thetorocompany.com.
