Launch of “We Get The Picture” and New Brand Identity Marks Key Transformation
SAN JOSE, Calif., USA, June 10, 2021 – VIVOTEK (TWSE: 3454), the global leading IP surveillance solution provider, is proud to unveil new branding in its transformation towards the IoT age, including logo, brand identity, and a new brand ethos under the slogan “We Get The Picture”.
“When we say, ‘We Get The Picture’, it means to understand the whole situation in a prompt manner, and to always be a step ahead to deliver the solutions demanded by our end-users,” explained David Liu, President of VIVOTEK USA, Inc. “During the rebrand journey, we discovered that the way we have done business for the last two decades, with outstanding service and business integrity, has profoundly shaped who we are today. Our new positioning and look redefine our role in the next era of IoT, but more importantly, deliver the clear message to our customers and partners that they can trust and stand side-by-side with VIVOTEK.”
The rebrand marks VIVOTEK’s commitment to its clients, enabling the company to take a more holistic approach and provide leading technology and intelligent insights. The new brand identity reveals its new style with a modern, user-centered, and digital friendly design.
Founded in 2000, VIVOTEK established its headquarters in Taiwan and has concentrated on IP surveillance since inception. The company has been highly attuned to advancements in internet and surveillance in recent history. In both continuing its tradition of research, development, and user focus, and moving towards to the IoT, VIVOTEK will remain competitive, continue to drive growth, and sustain meaningful and creative long-term relationships with our partners.
For more information about VIVOTEK and its comprehensive product line, please visit www.vivotek.com.
About VIVOTEK
VIVOTEK Inc. (TAIEX: 3454) is a global, technology-driven IP surveillance solutions provider that aims to provide the most trusted intelligent surveillance solutions to society. Due to the company’s expansive technological capabilities in image and audio, system integrators count on VIVOTEK to address end users’ needs for intelligent security, control, and management solutions. The company specializes in IP cameras, video management software, and edge AI video analytics. Founded in Taiwan in 2000, VIVOTEK has formed strategic alliances worldwide, and works with more than 180 authorized distributors across more than 100 countries, with regional offices in the U.S., the Netherlands, India, Mexico, and Japan. In 2017, the company joined Delta Group, a global leader in power and thermal management solutions, to serve as the security and intelligence core for the Delta Building Automation Business.
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