Knoxville, TN — Waves Audio, the world’s leading developer of professional audio signal processing technologies and plugins, has appointed Chris Hinson as U.S. Sales Manager, Live Sound and Commercial Audio.
Beginning his career in 1991, working as an assistant engineer and MIDI programmer in 1991 in Philadelphia’s The Warehouse/JEM Sound Studio, Hinson proceeded in 1998 to Panasonic Pro Audio/Ramsa as a Product Specialist for the DA7 digital mixer, providing tech support and training and hosting product clinics.
In 2003 he began working at Yamaha Commercial Audio Systems as the first official 24/7 support technician for PM1D/DM2000/DME64 (Floating architecture DSP). In 2007, he was promoted to District Manager (Sales) for the Mid-South territory (Tennessee, Alabama, North Carolina and South Carolina), responsible for digital mixers (PM1D/PM5D/M7CL/LS9/DM2000 and DM1000) and output side products (including Yamaha power amplifiers, Installation Series speakers, powered speakers, and DSP systems) and introducing Dante®-enabled products to the Mid-South market.
In 2011 Hinson moved into the Yamaha Commercial Audio Technical Marketing Group to launch Yamaha’s NUAGE series of editing/mixing controllers and Dante-based I/O units for Steinberg’s post-production and music production DAW platforms: Nuendo and Cubase. In 2015, he was tasked with RIVAGE PM console marketing, support and training as a Technical Marketing Group Specialist. From 2016 to 2021, Hinson created content and managed Yamaha Commercial Audio Social Media accounts on Facebook and LinkedIn.
Hinson comments, “I am honored to be invited to be part of the Waves family, with the objective of developing the Waves B2B model for Live Sound and Commercial Audio products, with a focus on relationship building and product awareness. My principal target is installed systems for live sound, broadcast and commercial installations as well as Corporate AV event production and small- to mid-level touring applications.”
“Waves is delighted to have Chris on board,” added Mick Olesh, Waves EVP of Sales and Marketing. “With the continuing increase and expansion of live and installation business, Waves has significantly expanded its sales capacity. Chris’s valuable experience and expertise are a true asset in assuring our support to the channel and users, thus advancing Waves’ Live and Commercial Audio capacities.”