Strategic Partnership Expands WireLogic‘s Market Presence in North America and Europe
IRVINE, Calif. — March 4, 2008 —
In a strategic move to expand its market presence, WireLogic™, a division of The Quest Group (parent company of AudioQuest and ITC), today announced that it has partnered with Gardner Bender. Under the agreement, Gardner Bender will provide distribution and other sales support functions for WireLogic‘s A/V connectivity solutions in the North American-based Do It Yourself (DIY) channel as well as in select European companies.
Gardner Bender is a long-standing and valuable vendor in the home improvement and DIY industries. For more than 40 years, the company has been designing, manufacturing, and marketing professional electrical tools and accessories. With the goal of providing an unmatched combination of service, delivery, and products, the company continues to expand its offering with the addition of WireLogic‘s innovative product line.
Partnering with Gardner Bender is a key step in introducing WireLogic‘s A/V solutions to the DIY market. The company offers a full line of exceptional A/V cables that leverage more than 27 years of excellence in A/V cable design and customer support to simplify installation, optimize performance, and maximize the viewing and listening experience for end users. In addition, WireLogic brings simplicity to installation by offering hook-up kits that support most A/V connections.
“We are very excited to have our product line represented by such a distinguished distributor as Gardner Bender,” said William Low, CEO of The Quest Group. “Their established relationships, distribution acumen, and ability to service their customers are aligned with our own philosophies and standards. Together we will be able to accelerate the introduction and adoption of WireLogic in the DIY market and provide retail partners and end users with a more ‘solution-centric‘ approach to home theater and HDTV connectivity with world-class, post-sale support.”
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About Gardner Bender
Gardner Bender has been designing, manufacturing, and marketing professional electrical tools and accessories for more than 40 years. For more information on Gardner Bender‘s complete line of products, contact Gardner Bender at 800-822-9220, fax 414-352-2377; and in Canada call 800-268-4987, fax 800-461-2456; or visit
WireLogic™ makes audio/videophile engineering available to consumers by leveraging three decades of market-leading development from its parent company, The Quest Group. WireLogic‘s easy-to-buy cable/accessory kits offer single-purchase solutions that help their consumers optimize the experience they will enjoy from their substantial high-definition video and audio investments.
WireLogic believes that their customers purchase A/V products for entertainment, which should never be diluted by relying on inferior cable products. To meet all customer needs, WireLogic makes its kit components available individually for ultimate flexibility. These principles have made WireLogic a sought-after brand in the world of high-value, high-performance retailers. For more information, visit