Celebrating 20-years as innovator and manufacturer, and displaying on its own for the first time in 6-years, the company had much exciting news to share with dealers. This includes resuming management of its own distribution after a seamless transition from Triad/Control4, and the launch of updated versions of Mobius and EDGE speakers which mark improvements in performance and installation. Many dealers proudly shared photos of Amina installs and discussed upcoming projects.
One notable Expo new dealer success story is Castle Rock, CO dealer EKHO Home Theater Group. Principal Gabriel Hernandez narrated a social media video from the show-floor sharing his excitement in discovering Amina and describing how the technology works. Upon returning from Expo, Hernandez installed the EDGE5i sound panels in his home’s demo loft and this month began hosting listening events for re-modelers and consumers.
Huntingdon, UK – November 1, 2019 – Celebrating 20-years, Amina Technologies, “The Original Spread Source Invisible Speaker Company”, 2019 CEDIA Expo was the company’s best yet. Displaying on its own for the first time in 6-years, the Amina booth was highly trafficked by dealers eager to hear the brand’s new Mobius-i and EDGE-i sound panels and connect with CEO Richard Newlove and Americas Sales VP Keith Vanderkley, both known around the world as the experts of advanced spread-source technologies. Many dealers proudly shared photography of their recent installs and described upcoming projects in detail.
“The attendance, enthusiasm and amount of time that dealers spent with us at Expo was simply tremendous and an indicator that we haven’t skipped a beat,” says Vanderkley referring to the fact that earlier this year Amina transitioned out of its distribution arrangement with Triad Speakers / Control4 and setup its own infrastructure and sales rep network in North America.
CEDIA Expo New Dealer Success Story: EKHO Home Theater Group of Castle Rock, CO
CEDIA Expo also represented many dealers experiencing Amina for the first time. One of these dealers, which became a notable success story, is Castle Rock, Colorado integration firm EKHO Home Theater Group. Principal Gabriel Hernandez and his team visited the Amina booth Thursday Day 1 and then again Friday Day 2, each time a lengthy stay where they soaked-up the detail provided by Vanderkley and Newlove who described the inner workings of the new Mobius-i and EDGE-i speakers and how they produce sound including demonstrating them in covered in-ceiling and in-wall settings.
An avid music and movie enthusiast and technically proficient with certification by both Home Acoustics Alliance (HAA) and Imaging Science Foundation (ISF), Hernandez was taken aback by the technology. In a video taken at the booth, Hernandez describes his excitement in discovering Amina and previews how the speakers radiate full, even sound, stating how excited he is to bring this technology to his customers. He shared the video with his clientele via social media.
Active on local community Facebook pages, Hernandez hears from homeowners seeking solutions to replace poorly performing homebuilder-installed architectural speakers or set-up new music and entertainment systems and sees tremendous opportunities for invisible speakers in the décor demanding situations. Upon returning from Expo and installing the EDGE5i drywall speakers into his demo room, this month Hernandez began hosting listening sessions for home re-modelers and consumers.
Amina’s Deeper Commitment to North America
Founded in 1999 by Managing Director Richard Newlove, UK-based Amina Technologies entered the North American market in 2004 with Keith Vanderkley joining in 2006 as Worldwide VP of Engineering Technologies and VP of Sales for the Americas. With an extensive pro audio and engineering resume, he is recognized as one of the foremost experts on invisible loudspeaker technologies in North America.
In 2013, Amina’s products became exclusively distributed through Triad Speakers, which in 2017 was acquired by Control4. In early 2019, following a seamless transition from Control4, Amina began managing its own distribution in North America. The company set up Amina America, putting in place infrastructure, inventory, fulfillment and customer support from within a facility in Fort Lauderdale, Florida and appointing an independent manufacturer sales representative network.
“We felt that this new approach, with a deeper direct presence, was the best way for Amina to effectively serve and grow the North American business,” said Vanderkley. “Our focus is to develop and maintain partnerships with dealers as we fully recognize and value the skill sets they bring to the table. As our installation partners they are an integral part of our final product’s performance, and by listening to their experiences, they become active participants in our product development.”
Overview of Amina Products
Amina’s speakers are sound panels that become completely naked to the eye once installed in the wall or ceiling and finished with a skim coat, wallpaper or veneer. The culmination of decades of research and development, the panels are sophisticated and unique, comprised of aluminum honeycomb or composite soundboards with integrated exciters that come together to radiate detailed and full-bodied sound.
Available are 12 solutions across the company’s Mobius, EDGE, iQ Developer, Lifestyle (70 volt) and ALF (low frequency enhancer) series, all engineered and hand-built by Amina at its Great Britain workshop, plus high pass filters (limiters) and backboxes. With dynamic, full-range sound and complete invisibility, the solutions are a top choice by discerning CEDIA channel specialists globally for use in a wide variety of décor-driven audio and home theater applications from modest to the most opulent showcase homes and often part of award-winning installations.
Mobius i-Series: Sound Panels Designed for Plaster or Special Custom Finishes
The Mobius sound panels are engineered to work behind a range of covering materials such as wet plaster skim (2mm), stucco, wood, leather, natural or man-made veneers and laminates, all of which provide the greatest flexibility of any invisible speaker for interior design integration / installation. The newest version, Mobius-i, utilizes a 2nd generation Excelsior class high frequency driver integrated into a honeycomb aluminum soundboard. This brings a significant 6dB boost in mid-range sensitivity, an extended lower frequency and increased smoothness and extension in the high frequencies to above 30kHz. Two models are available: Mobius5i at $1,100 MSRP each and Mobius7i at $1,600 MSRP each.
EDGE i-Series: Sound Panels Designed for Easy Drywall Installs with Paint or Thin Veneer Finishes
The proprietary EDGE-i sound panels represent a completely new approach for drywall application. The panel gets installed by simply replacing a small section of plasterboard / drywall, attached only to the wall and not the studwork therefore no special framing is required. Once filled, taped, feathered and painted, the panel becomes fully invisible. It can also be installed as a post-plaster retrofit product. The newest version, EDGE-i, delivers smooth low frequency extension with increased power handling and an astounding sensitivity of 90dB @ 1 Watt/1 Meter including finish. The result is a dynamic, engaging listening experience unimagined from a simple installation product. The new models are the mid-level EDGE5i ($1,000 MSRP each) and top-of-the-line EDGE7i ($1,500 MSRP each).
All the Mobius-i and EDGE-i series sound panels are shipping now. For information on how to purchase in North America call Amina America at 866.462.6462.
About Amina Technologies
UK-based invisible speaker design and manufacturer Amina Technologies has built a solid reputation for the design and manufacture of high-performance panel-based loudspeaker technology rendered completely invisible in application by decorating over. The product is used world-wide in the very best residential, marine and commercial properties. Whilst the company has been developing its ‘invisible speakers’ for over 20-years, the category is now widely recognized as having real significance in the future of smart homes, where aesthetics is just as important as technology. www.aminatechnologies.com Click on any of these active links to check out our pages on Facebook, Twitter, Instagram and YouTube
Amina Technologies Ltd, Cirrus House, Glebe Road, Huntingdon, Cambs, UK, PE29 7DL. Telephone 00 44 1480 354390