PETALUMA, Calif. -- Feb. 21, 2013 -- Core Brands today announced that the group has named Adam Griffin as its northeast regional sales manager. Bringing more than 15 years of consumer electronics industry experience to Core Brands, Griffin is tasked with managing the group's sales efforts and business relationships across the northeastern United States, including New England, New York, New Jersey, Maryland, Virginia, Delaware, Pennsylvania, and Washington D.C.
Over the course of his career in the consumer electronics industry, Griffin has held positions in regional and national sales management, technical training, marketing, and manufacturer representation. He comes to Core Brands from InstallerNet, where he served as director of business development. Previously, he has held the positions of regional sales manager for Crestron Electronics; business development manager, Americas, for Bang & Olufsen ICEpower; western regional associate for ELAN Home Systems; and I.H.S. consultant for Tweeter.
"I am excited to join the Core Brands team, which offers a truly unique opportunity for me to utilize my industry knowledge and experience," said Griffin. "Each of the 10 brands under the Core Brands umbrella represents innovative solutions that are at the top of their product category, whether it's audio, power management, or control. I look forward to meeting the needs of our northeastern customers by increasing the presence of these solutions in the region."
"Throughout his career, Adam has demonstrated an impressive track record of success in all major channels of the consumer electronics industry," said Jimmy Paschke, national sales manager of Core Brands. "His broad range of experience has made him uniquely qualified to manage sales for our distinct brand lines in the northeastern U.S. With his in-depth knowledge, he will play an integral role in increasing revenues in this region and maintaining our brands as the leaders in their respective categories."
Griffin holds a Bachelor of Business Administration from the Community College of Rhode Island. He is based in Providence, R.I. and reports to Paschke.
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About Core Brands
Headquartered in Petaluma, Calif., Core Brands is a division of the Nortek Technology Solutions Segment. Core Brands combines the product and marketing strengths of 10 iconic audio, power management, and control brands into a single business unit that includes ATON(R), BlueBOLT(R), ELAN(R), Furman(R), Niles(R), Panamax(R), Proficient(R), SpeakerCraft(R), Sunfire(R), and Xantech(R) brands. Core Brands has more than 190 years of combined experience in the residential, commercial, and professional markets, and more than 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.
Core Brands is a subsidiary of Nortek Inc., a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit
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