First ELAN Training Center Operating at 95% Capacity with Outstanding Integrator Feedback; Additional Training Centers Planned for 2018

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PETALUMA, CALIFORNIA, November 9, 2017 – Leading entertainment, security and control solutions provider ELAN today announced the formal opening of its first ELAN Training Center in Dallas, Texas. According to VP, Strategic Solutions, Joe Lautner, the center opened in January of this year and has, to date, trained more than 200 ELAN dealers from all across the country. The company plans to open additional training centers in 2018.

“Our new training and demonstration center in Dallas has proven to be tremendously effective in helping dealers to design, deliver and maintain exceptional ELAN control systems in the most cost-effective way possible for their end-user customers,” Lautner said today.  “Each attendee learns to design and configure a system, working on their own complete rack with all the ELAN Flagship products plus the best third party gear in all categories. We have trained existing and new ELAN Dealers and 100% of them recommend this training to any ELAN dealer.”

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According to Lautner, by the time dealers complete the immersive two-and-a-half day training program, they completely understand the full capabilities of the ELAN control platform. As a result, they are empowered to design, install and maintain control solutions that exceed all of their customers’ performance expectations while lowering the total cost of installation. “Trainees also leave with ELAN gear to bring home,” Lautner added.

Space is still available for the November and December 2017 ELAN Training sessions.

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About ELAN
ELAN, from Core Brands, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. The new ELAN 8 update was honored with the “2017 Human Interface Product of the Year” award from the Consumer Technology Association’s Mark of Excellence Award Program Committee at CES 2017. To learn more, visit

About Core Brands
Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands – ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® – to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit




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