— Newly created position further emphasizes ongoing expansion of GC Pro —
WESTLAKE VILLAGE, CA — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces the appointment of Adam Riley to the newly created position of Marketing Manager, GC Pro. The announcement was made by GC Pro Vice President Rick Plushner and reflects the division’s ongoing growth and expansion within the Professional Audio, Live Sound, House-Of-Worship, Education and Installed Sound market sectors.
In his new position, Riley will be responsible for developing and implementing a comprehensive marketing plan to increase overall brand visibility by utilizing new, progressive marketing tools with a special focus on web, print, social media and event-based initiatives.
Born and raised in St. Louis, Missouri, Riley has always had a passion for music and arts. He began playing guitar at age nine and went on to perform at live events within the Saint Louis and Midwest region. After graduating college with a degree in art and media design from Jefferson College, Missouri, Riley worked as a multimedia designer and web developer, and eventually moved into the role of Creative Director within the power sports industry. Wanting to further his education and hone his skills in marketing, Riley eventually went back to college to receive a degree in Advertising and Marketing Communications, along with another minor in Interactive media, from Webster University of Saint Louis. During that time he took on the role of Regional Marketing Director, working client-side for the Surdyke Family of Dealerships, a privately owned business within the power sports industry.
Commenting on the appointment, Rick Plushner stated, “Adam is a welcome addition to GC Pro, and his strengths dovetail nicely with the rest of the team. This is an exciting time to be in the business, as the entire marketing paradigm is changing, and we are looking forward to Adam bringing his unique perspective and skill set to our group. His involvement will be extremely beneficial to the long term growth and expansion of GC Pro.”
“My longing to live on the west coast and in an urban environment with a vast amount of culture and creativity have led me to working for GC Pro, and I couldn’t be happier,” stated Adam Riley. “Coming aboard GC Pro was the perfect opportunity to utilize my creative skills, while helping to build the brand and its media communications. I’m looking forward to working with the company as we plot our course to maximize our offerings to the marketplace while assisting our vendors and end users alike.”
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