HARMAN’s Martin Professional Crucial in SJ Lighting Inc.’s Update to LAVO NYC, Curtails Maintenance and Overhead

NEW YORK, New York — Located in midtown Manhattan, TAO Group’s LAVO NYC destination nightclub attracts sophisticated revelers looking for weekend rowdiness. When SJ Lighting Inc.’s Stephen Lieberman was tapped by management to “refresh” the outdated lighting system, he immediately realized that what was really needed was a complete overhaul, complemented by the RUSH by Martin line of lighting fixtures from HARMAN’s Martin Professional. The result is a club that’s not only much more attuned to the expectations of its guests but one that also puts less of a dent in management’s bottom line.
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NEW YORK, New York — Located in midtown Manhattan, TAO Group’s LAVO NYC destination nightclub attracts sophisticated revelers looking for weekend rowdiness. When SJ Lighting Inc.’s Stephen Lieberman was tapped by management to “refresh” the outdated lighting system, he immediately realized that what was really needed was a complete overhaul, complemented by the RUSH by Martin line of lighting fixtures from HARMAN’s Martin Professional. The result is a club that’s not only much more attuned to the expectations of its guests but one that also puts less of a dent in management’s bottom line.

Located beneath LAVO Italian restaurant, the 600-person capacity club features an elevated DJ booth, two bars and a number of banquettes and tables for bottle service. Because of limited ceiling height in the club, which is below street level, exposed pipes and mounted lighting fixtures are present throughout the nightclub.

“None of that plumbing could be relocated so much like the rest of the space, and in contrast to our usual process, we had to reverse-engineer a new design into an existing space with many restrictions,” said Lieberman. “Additionally, the existing beam fixtures were ineffective and visually overwhelming at such a low height, not to mention structurally unstable and within reach of dozens of wild partiers every night.”

Lieberman replaced the existing 5-R beam lights with six Martin RUSH MH4 Beam fixtures, which featured a more appropriate 2-R lamp. The RUSH MH 4 uses significantly less energy, is more suitable for the space and its small footprint made it possible to mount on the ceiling despite the crowded plumbing system.

Lieberman also deployed 10 RUSH MH 5 Profile LED moving heads, which he selected for the strong ratio of output vs footprint. The LED-sourced fixtures require less maintenance in changing of bulbs and also consume less power while still providing an effective dynamic light source.

Lieberman also deployed 10 RUSH MH 5 Profile LED moving heads, which he selected for the strong ratio of output vs footprint. The LED-sourced fixtures require less maintenance in changing of bulbs and also consume less power while still providing an effective dynamic light source.

Lieberman, who values a cohesive design that won’t go out of style, complemented the Martin products compatibility with other manufacturers’ products installed at the club.

“While technology upgrades in clubs are non-revenue generating investments, the managers and owners view this as a refreshing upgrade that also saves them money,” he said. “They called me in May, a few months after the first upgrade was completed, about upgrading a second area of the club. That’s as clear an indication of their satisfaction with the re-design as anything.”

Martin Equipment List

·       RUSH MH4 Beam, 6 pcs.

·       RUSH MH5 Profile, 10 pcs.

For more information, please visit: www.martin.com

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: www.martin.com.

HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company’s software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of approximately 25,000 people across the Americas, Europe, and Asia and reported sales of $5.9 billion during the last 12 months ended March 31, 2015.

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