MARCO ISLAND, Fla. — Dec. 27, 2017 —
iPoint LLC, a full-service business management software provider serving the home technology market, today announced a new update to the iPoint Control platform that adds a marketing module within the business automation tool. The module provides dealers and distributors with the advanced capabilities they need to design and manage an effective marketing campaign.
"The biggest struggle that our users have right now is staying in front of customers and gaining market share, attracting the best help, and continuing to operate efficiently as the company grows," said Brian Good, vice president of sales and marketing at iPoint. "The new marketing module gives users access to everything they need to easily leap over these hurdles, all within the same comprehensive platform they're already using to efficiently and productively run their growing business and meet new goals."
Within iPoint Control's dashboard, users can create targeted email-based marketing campaigns using simple and effective templates built upon the BEE Pro email editor. The professional templates eliminate the cost of using external marketing and design services while leveraging the automation tools built into the comprehensive platform. Using the smart tags within iPoint's customer contact list, operators can easily select and create targeted lists quickly for different campaigns — such as home audio, security, control and automation, or new customers. This builds upon iPoint's mission to eliminate duplicate data entry that can cost productivity and resources by using the information already created within the platform. As there are product updates and other developments, users can blast information directly to those customers in a timely manner.
In addition, the new marketing module allows administrators to track and analyze each campaign. They can see how many have been sent as well as the open and click through rates to evaluate the effectiveness of each campaign and drive further growth.
More information about iPoint and the iPoint Control platform is available at
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iPoint LLC is a premier business consulting and software engineering firm offering full-service business management software and true live, one-on-one support for the home technology market. At the heart of the company's solutions is the iPoint Control platform, which streamlines business operations and provides a central point of communication and documentation for integration enterprise. Accessible anywhere, anytime, and from any device, the iPoint platform combines CRM, proposal, sales orders, invoicing, purchasing, inventory control, project management, scheduling, work orders, parts and time tracking, time clock, task collaboration, and mileage tracking in a single program — eliminating the need for multiple programs to handle these tasks individually and automating the business administration workflow. The result is an intelligent ecosystem that saves time and money. The iPoint platform is available for Mac®, Windows®, and iOS. Headquartered in Marco Island, Florida, the company works to deliver unparalleled business support and digital solutions through cutting-edge technology advancements. More information is available at
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