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POWERSOFT AND SOUND MEDIA ROCK THE RED CARPET AT 2013 BILLBOARD LATIN MUSIC AWARDS

Coral Gables, FL, May 2013

– Powersoft and Hollywood, FL-based professional audio and lighting company Sound Media rocked the red carpet at the 2013 Billboard Latin Music Awards, presented by State Farm and broadcast live on TelemundoA on April 25. Sound Media provided audio, including Powersoft K10 and K2 amplifiers, for the show’s red carpet stage, which featured live music performances between interviews with the many celebrities arriving for the awards presentation at the University of Miami’s BankUnited Center.

The red carpet arrival show, “La Alfombra de los Premios Billboard Presentado por State Farm,” included live performances by Puerto Rican duo Dyland & Lenny as well as PeeWee, the “Latin sweetheart,” on a stage set up outside the BankUnited Center at the University of Miami in Coral Gables, FL, where the televised awards ceremony was held. Sound Media flew four JBL VerTec VRX932LA two-way line array speakers per side on the stage and also supplied four of its proprietary Megaforce Technologies Xtreme (XS-218) subs, ground-stacked two per side. Powersoft K10 and K2 amplifiers fitted with optional KDSP and KAESOP cards powered the stage PA system.

Sound Media, which has provided sound reinforcement, lighting and AV services in Florida and the Caribbean for the past 15 years, originally purchased nine K10 and eight K2 amplifiers in 2011. Lennox Foster, president of Sound Media, has nothing but praise for the Powersoft products. “Where should I start?” he says. “The first thing that is most noticeable about the Powersoft amplifiers is the compact size, the light weight and the low power draw.”

All seventeen of Sound Media’s Powersoft amps are fitted with optional KDSP and KAESOP cards, enabling control, management and monitoring of the networked system via Powersoft’s ArmonA­a Pro Audio Suiteâ„¢ software. “We’ve noticed that it has very high quality processing capabilities compared to several other amps in this category. We’ve definitely seen and heard a difference,” reports Foster. “The beauty of it is that you just hook up ArmonA­a, deploy the network to all the amplifiers and load the presets. ArmonA­a works flawlessly for us.”

The 2013 Billboard Latin Music Awards featured performances by Don Omar, the big winner on the night with ten awards, as well as ManA¡, Marc Anthony, Daddy Yankee, Romeo Santos, Juan Luis Guerra and many others. The telecast was co-hosted by Ana BA¡rbara (“The Queen of Grupero music”), telenovela star Juan Soler and TV personality Daniel Sarcos. The awards show was the grand finale of the four-day Billboard Latin Music Conference in Miami.

Sound Media is no stranger to major celebrity events, according to Foster. “We do a lot of high profile social events. For example, we do the Florida governor’s press conferences. We work for companies like Coca-Cola and Amgen.” Past events have also included the Winter Music Conference, the BCS FedEx Orange Bowl 75th Anniversary Gala and the ShowBoats International Awards show.

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