REELEX Joins Communications Cable & Connectivity Association in Fight Against Counterfeit Cable

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REELEX and CCCA are equipping installers with information and tools to make more informed buying decisions that protect both their businesses and clients

Patterson, NY - September 29, 2015 - REELEX Packaging Solutions Inc., provider and licensor of the REELEX® tangle and twist-free package for wire and cable, is now an active member of the Communications Cable & Connectivity Association (CCCA).  The CCCA is a non-profit association comprised of leading manufacturers, distributors and material suppliers. CCCA is a resource on timely topics affecting the structured cabling industry – to help ensure the safety, quality and performance of communications cable and connectivity products.

Earlier in 2015, REELEX began its own anti-counterfeiting campaign aimed at educating installers and manufacturers alike about the perils of knockoff REELEX packaging and substandard cabling. Besides frequent knotting, tangling and poor package performance, knockoff REELEX packages can cause cable damage leading to significant performance degradation, and is typically an obvious sign of substandard quality. Partially due to this campaign, this July REELEX announced that it signed four new licensees (wire & cable manufacturers/brands) in the first half of the year, stating that never before in its 1H history had so many licensees come onboard.

Timothy Copp, Vice President of Business Development for REELEX notes, “As the first thing installers see when they purchase cable, the package can also be one of the first indications that an end-user might be dealing with suspect cable quality. By joining CCCA, REELEX is honored to be part of the organization leading the charge against counterfeit and non-compliant cabling, much of which is typically supplied in knockoff REELEX look-alike packaging. Since many of our licensees are already CCCA members, it is only natural that REELEX joins in the fight against counterfeit and substandard cabling.”  Installers can learn about knockoff packaging and its dangers at www.REELEX.com/counterfeit.

 “Counterfeit cable is a serious problem and installers need to know it can dramatically affect their livelihoods,” says Copp. “Today more than ever, growing technologies like 4K, HDBaseT and PoE (Power over Ethernet) place even heavier performance demands on the cable infrastructure. Inferior cable as the result of copper-shaving, copper clad aluminum, poor materials or just blatant fraudulent claims of specs and/or certifications not only lead to poor performance but open the door to significant fire and safety issues – all of which can pose liability risks to the installer. Underwriters Laboratories (UL) regularly releases warnings about fraudulent and noncompliant wire and cable products, but take the time to assure that you are using cable made with the best quality and highest practices.”

The CCCA has developed a free app (compatible with iOS and Android mobile devices) that helps installers easily identify counterfeit cables. The app allows installers to look up a brand’s UL code and also walks them through the identification process. To learn more about the app, visit http://www.cccassoc.org/news/free-apps/.

About REELEX
A privately-held company, REELEX Packaging Solutions (formerly Windings, Inc.) is the creator of the REELEX packaging system. Sometimes known as a "pull box" package, REELEX is a patented method of winding cable or any filamentary product in such a way as to result in a reel-less, self-supporting coil. This unique coil dispenses from the inside-out without twists, tangles, snags or overruns. Sold under various brand names by the world's leading wire and cable manufacturers, REELEX has become the standard packaging system for "last-mile" lengths of structured cabling such as Category 5e, Category 6, and Coaxial cables, and is quickly becoming the preferred package for many other types of products like fiber optics, building wire, plastic tubing, and more. REELEX benefits every component in the supply chain, as the packages are easy to handle, stack and palletize, are lighter than reels and spools and are environmentally friendly. The company develops and supports every aspect of REELEX, from packaging supplies to machine manufacturing to global service and support. For more information about REELEX, please visit www.reelex.com.


About CCCA
The Communications Cable & Connectivity Association (CCCA) is a non-profit association comprised of leading manufacturers, distributors and material suppliers. CCCA is a resource on timely topics affecting the structured cabling industry – to help ensure the safety, quality and performance of communications cable and connectivity products. Draw upon CCCA as a source for science-based information, from the dangers of non-compliant and/or counterfeit products, to the most effective use of structured cabling in the data center, to collaborations on best practices for the design of sustainable cabling infrastructure projects. For more information about the CCCA, please visit www.cccassoc.org.

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