New York, November 14, 2013 – YCD Multimedia, a leading global provider of smart digital signage solutions, today announced that Silver Jeans Co.â„¢, a producer of high quality and well-fitting jeans in the mid luxury denim market, has installed YCD’s content management system (YCD|CMS) as the engine behind a new in-store concept. The new concept uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans’ story. The concept store at The Woodlands Mall in Woodlands, Texas, is the first of several stores marking Silver Jeans’ transition to exclusive brick-and-mortar retail. All content management strategy and services are planned and controlled by ScreenPlay Entertainment.
The 1,536 square foot “loft” concept store highlights the latest collection from Silver Jeans Co.â„¢ and offers consumers a personalized approach to a full range of the company’s apparel. The highly stylized store is designed to give a feeling of being timeless and comfortable, just like Silver Jeans Co.â„¢ products. The “loft” concept offers a central sitting area that faces a media wall, as the store’s centerpiece, a design layout that will be part of the store architecture at Silver Jeans’ new retail locations.
YCD and ScreenPlay partnered to provide the sight and sound for this experience. The audio-visual concept needed to be designed carefully to complement the brand’s classic, yet cutting edge feel. To provide the media, ScreenPlay crafted a custom program that encompasses music videos, as well as the store’s branded media pieces. The goal was to create an audio visual experience that would give both staff and customers an opportunity to hear music with a “you heard it here first” feel. The challenge was to meld breaking indie rock with timeless classics to create a musical fusion indicative of the Silver Jeans brand.
“Music has been an integral part of denim culture and our show celebrates that relationship our way,” said Darren James, Senior Director of Retail Operations, Silver Jeans Co. “The decision was all about Brand and we believe the indie music scene celebrates our ‘Independent and Free’ brand value. The artistic nature of the video content celebrates the expression of one’s ‘true self’. ScreenPlay fundamentally understood the sound of our brand on the first pass.”
“When programming music videos, it’s not as simple as choosing a song,” said Erik Chillman, Director of Programming at ScreenPlay Entertainment. “You need to select assets that have the same visual feel as the brand itself. Having the largest indie music video catalog available gave us flexibility with the programming and we reached out to the labels to source and deliver the content in HD.”
“The use of audio-visual media is increasingly becoming an integral part of the environment that characterizes the world of today’s shopping,” said Sam Losar, President of YCD USA. “The buying process in the clothing, footwear and many other industries combines messaging to the client during his visit to the store, to strengthen the brand and assist in his decision making, as well as to entertain him, to make his stay an enjoyable experience.”
In addition to customer-oriented content, YCD software offers an on-demand playback method that allows management to use the media wall as an internal communication tool, displaying training videos and corporate messaging to help ensure that store personnel are aware of products and promotions in order to improve customer service.
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit
About ScreenPlay Entertainment
Founded in 1989 and headquartered in Seattle, Washington, ScreenPlay is the source of the largest music video library licensed for business. Representing hundreds of labels, new content is acquired daily and you won’t find a larger back catalog anywhere in the word. Over 9,000 locations receive ScreenPlay content monthly. We seek technology partners who allow us to deliver the content on the most innovated platforms available. ScreenPlay is a highly client focused company and we aim to provide the best customer service in the business. Our clients include Station Casinos, Family Video, Hard Rock Café, Norwegian Cruise Lines and many others.
About Silver Jeans Co.â„¢
Silver Jeans Co.â„¢ is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years. In 1991, Michael Silver parlayed the family’s vast denim experience into its own branded label and created Silver Jeans Co.â„¢ Over the past 20 years, Silver Jeans Co.â„¢ has become known by its devotees as the must-have brand for those who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and designed by Janice Marks, the brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Silver Jeans Co.â„¢ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today the collection has grown to an international lifestyle brand offering men’s, women’s and extended size denim and denim-related sportswear to markets worldwide. Silver Jeans Co.â„¢ products are sold in the US at independent retailers such as M. Fredric, specialty chains such as Buckle, and major department stores such as Nordstrom, Macy’s and Dillard’s.
Contact:
David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
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