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Cisco Pushes Further into Video, Signage

Networking giant Cisco Systems this week announced a media processing platform that will simplify live and on-demand media sharing across PCs, mobile devices, and other digital screens, by seamlessly 12/10/2008 6:09 AM Eastern

Cisco Pushes Further into Video, Signage

Networking giant Cisco Systems this week announced a media processing platform that will simplify live and on-demand media sharing across PCs, mobile devices, and other digital screens, by seamlessly formatting video and rich media for viewing on any device.

Networking giant Cisco Systems this week announced a media processing platform that company officials say will simplify live and on-demand media sharing across PCs, mobile devices, and other digital screens, by seamlessly formatting video and rich media for viewing on any device.

The new Cisco Media Processing platform is built to be a create-once, share-anywhere technology. It provides media conversion, real-time post production, editing, formatting, and network distribution capabilities in a single networked solution to help organization distribute video content regardless of the viewing device without formatting it for each device.

The first product being introduced in the Cisco Media Processing portfolio is the Cisco Media Experience Engine (MXE) 3000, which delivers the ability to transform a single source of content so that it is playable on any device. It also delivers real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customized broadcast quality video experiences, according to the company.

"The proliferation of video as a communications and collaboration medium continues to drive new business models for our customers. As businesses look for ways to do more with less, video has emerged as the technology that can make a significant impact in the way we interact and manage," said Marthin De Beer, senior vice president of Cisco's Emerging Technologies group, in a statement.

Cisco Media Processing is the latest addition to Cisco's AV technologies, which include Cisco TelePresence, Cisco Digital Media Systems (DMS), and Cisco Physical Security, among others.

DMS Remote Management Service for the Cisco Media Experience Engine is available through Cisco's Remote Operations Services (ROS). Remote Operations Services through Cisco Services help customers deploy a tightly integrated, end-to-end solution with flexible service options to augment an organization's internal staff, such as 24/7 proactive monitoring, incident management, identification and remediation and service level management.



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