Digital Signage Best Practices: Matching Content to Solution

The most successful signage networks depend not on investments in the latest technology, but on close consultation with the client about overall signage objectives - and content.
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Digital Signage Best Practices: Matching Content to Solution

Dec 3, 2014 9:23 AM, By Monica Heck, Special to InfoComm International

Conversations about digital signage usually revolve around the latest players and screens, compression formats and various technology advances that get content from A to B. Experts in the field agree, however, that the most successful signage networks depend not on investments in the latest technology but on close consultation with the client about overall signage objectives— and content.

Murray Dameron, director of creative services for visual design at Mood Media, says plans for a digital signage network or installation should always start with content and the goals of signage strategy.

“The hardware side of things is pretty easy,” he says. “We typically start the conversation around content because most people are thinking about hardware and technology, not the content.”

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