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Case Study: Thunderbird School of Global Management, AZ

Thunderbird School of Global Management at Arizona State University designed its new 75th anniversary headquarters in downtown Phoenix with cutting-edge visualization technologies to provide new ways for the business school to recruit, instruct, collaborate, and visualize. The new five story, 110,000-squarefoot, high-tech facility features a broad array of Planar LED, LCD, transparent OLED, and custom displays to support innovative communications in common areas, classrooms, meeting rooms, and more.

Thunderbird aspires to be at the forefront of business visualization and global communication, with unique viewing and learning experiences. With its wide portfolio of displays, Planar was the ideal partner for Thunderbird’s highly visual headquarters.

A 55-inch Planar LookThru Transparent OLED Display is located at the front entrance and serves as a virtual greeter to welcome guests. A nearly 9-foot diameter Planar CarbonLight CLI Series LED video display with a 1.9mm pitch forms the Founders Ring, featuring the names of the schools’ founders and a canvas for branding, key messages, or welcoming guests.

An assortment of curved LED displays serves as a key attraction near the building’s ground-floor entrance before visitors are surrounded bythe range of LCD display technologies that support teaching and next-generation collaboration.

For conferencing, a 360-degree LED video ribbon of Planar CarbonLight CLI VX Series LED displays with a 2.6mm pixel pitch measures 146-feet-long and 6.5-feet-high and supports twelve video conferencing or camera feeds.

A second Planar CarbonLight CLI VX Series LED video wall with a 2.6mm pixel pitch is installed directly below the LED ribbon. Measuring 26-feet-wide and 10-feet-tall, the video wall is used for presentations or live camera feeds.

A custom 8.2-foot diameter LED sphere with a 3mm pixel pitch hangs from the ceiling in the Digital Global Forum, a dynamic open rotunda used to host a variety of events and presentations. A Planar CarbonLight CLI Series LED video wall in an 18-foot-wide, 5-foot-high array with a 1.5-millimeter pixel pitch and motion-responsive technology controls content on the custom LED sphere. The Global Decision Theater features a curved, 30-foot-wide Planar CarbonLight CLI Flex Series LED video wall with a 1.5mm pixel pitch for a high-impact presentation and broadcast background.

Classrooms on the first floor feature nine multi-touch collaboration tables, each comprised of 55-inch ultra-narrow bezel, optical touch LCD displays in a 3×1 configuration. Two Planar HB Series 75-inch Huddle Board touch screen displays serve in the Dean’s suite.

To round out the display-intensive campus, three Planar UltraRes X Series 100-inch touch 4K LCD displays enliven the 5th-floor Thunderbird Pub and hundreds of additional Planar large format 4K LCD displays are deployed throughout the facility’s classrooms and learning spaces.

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