QSC has released a new whitepaper with strategic insights gathered from a collaboration with Spiceworks. It reveals what audiovisual professionals can do to build longer-lasting, more profitable customer relationships with IT buyers and professionals.
“AV Integrators are going to find it more and more difficult to land new corporate AV installations unless they fully understand the IT arena. Learning to interface with IT decision makers and personnel—and understand their requirements and concerns—is going to be the key to this puzzle going forward,” says Patrick Heyn, Systems Marketing Manager. “QSC wants to help AV professionals to bridge this learning gap, starting with this white paper.”
The white paper details:
• How to become a strategic partner for a company’s IT department
• The key players and how to prepare for their needs
• What true IT integration means
• Ways to earn the trust of technology buyers