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Case Study: Life Church Wisconsin

Founded in 2000, Life Church Wisconsin is a multi-site church with four campuses located in-and-around the Milwaukie-area that serves about 2,300 congregants each Sunday. As the church continues to grow, the need for AV technology that can seamlessly sync all four locations became imperative. As a result, Life Church began exploring the use of video technology to live stream its services as an opportunity for people to preview the church at their leisure.

As social distancing measures were put in place, the Church had to quickly rethink the way it uses technology to virtually deliver the engaging and dynamic worship service its congregants have come to expect in person. Having prior experience with professional camera systems, Life Church sought a solution that would produce a more cinematic, modern-looking worship experience than what currently existed online.

“Technology is the stained glass of the 21st century; it’s what we use today to paint a picture and artistically tell the story of the gospel. And in times like these, where people are not even coming inside buildings, this couldn’t be more true,” said Nando Herrera, executive director of weekend experience at Life Church. “When the pandemic hit, we knew something would shift in the church world. So it was inevitable that video and satellite campuses were going to be part of the equation.”

With its main broadcast campus in Germantown, WI, Life Church made a decision to change its online service to be a different version of an in-person gathering, but an experience of its own. To deliver on that goal, every part of the service needed to feel like it was intentional for the people watching online. After testing different cameras, Life Church invested in a total of five Panasonic AU-EVA1 cinema cameras to support its new endeavor.

“I knew that if we were going to continue our online service, it needed to look different than what most churches have. We needed a camera that could capture the rich colors and dynamic blacks of a church auditorium, as well as create a more cinematic look. We also needed a camera system that would fit within our budget. These cameras were a perfect fit.”

Since implementing Panasonic’s AU-EVA1s into the Church’s AV infrastructure, Life Church created a brand new online service – its virtual campus– that can cater not only to its current congregation, but also to people around the country.

“The goal for the project is for this to be something that can be used as a supplement to the in-person church service and still serve as an extension to our own congregation – at the same time.”

With the addition of their new online campus, the Church has grown its online audience exponentially – from its humble beginnings of 100 people to 1,700 online worshippers.

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