December S&VC: Themed Entertainment and Retail Focus
Jan 14, 2002 12:00 PM, Editors
Auto company Kia is using Pioneer's DVD-video players in touchscreen kiosks designed to help shoppers purchase their ideal cars. The kiosks are located in more than 600 dealer showrooms nationwide and recently won the 2001 Gold Award for Best of Industry from the Point of Purchase Advertising Industry Association. Kia upgraded its previous kiosks with the DVD-V7400 for increased reliability and the interaction component of the touchscreens.