Furman Sound and The Edge Distributors Group Announce Strategic Alliance to Serve Custom Install Market
Jun 27, 2005 3:04 PM
Furman Sound Inc. announced that the company has tapped The Edge Distributors Group, a nationwide coalition of distributors serving the custom installation and retail markets, to distribute its award-winning power conditioning and surge protection products for sale within the residential and custom install markets. Edge will begin selling all available Furman consumer electronics models immediately. Dave Keller, Furman's executive vice president of sales and marketing, made the announcement.
In making the announcement, Mr. Keller said, "Furman has been the industry leader and an innovative force in the audio, music industry, and AV contractor spaces, and has developed a broad array of products that address the needs of each of these categories. Edge will play an invaluable role in helping us build upon our history of success in these areas as we expand into the consumer electronics arena. Their unparalleled nationwide coalition of distributors will fast track our efforts and profile within the custom installation and retail marketplace. We are pleased to welcome them as part of the Furman Sound family and are excited about the strength and value they bring to our company."
Michael Levy, president of Edge, adds, "We are thrilled to join Furman Sound as they more aggressively enter the CEDIA channel. Our dealers need to become more aware that both line conditioning and surge protection are critical parts of any well designed system. A history of over 31 years serving the demanding professional market is a strong feature for custom installers. Furman offers many solutions for audio, video, and control products and our Edge members pride themselves on providing solutions and not just boxes. Furman's reputation for fantastic customer service, as well as high-performing, reliable products, also ties into Edge's criteria for choosing our vendor partners."
Regarding the partnership, Mike Hench, vice president of The Edge Group, says, "Not only does Furman Sound offer power surge and power conditioning products that precisely fit the needs of our customers and their end users, much like The Edge Group, Furman Sound places added emphasis and value in its dealer relationships and on dealer training and education. Simply put, Furman Sound's philosophy mirrors that of Edge and we are excited and proud to enter into this partnership."
Chet Flynn, Edge's treasurer, adds, "We are excited about the opportunity to work with Furman Sound. The company's reputation as industry leader, proven history of success, and growing range of highly reliable, top-notch quality surge protection and AC power conditioning products, coupled with Edge's extensive distribution network and coalition of dedicated distributors, will prove to be a win-win situation for all involved."
Effective immediately, Edge will distribute all existing Furman Sound domestic consumer electronics power conditioning and surge protection products including the Reference Series, Elite Series, Power Stations, AC-215, RVC-7W, SB-1000, M-8, M-10, and RL-LED.