The slow, silent creep of ad integration continues, with news of Amazon Fire TVs beginning to replace its screensavers with full-screen ads that last up to a minute each. Cord Cutter News first reported the new ads, which come only a few months after the TVs began running full-screen ads upon startup.
“So far, we have seen ads for AT&T and original footwear from Easy Spirit,” writes Luke Bouma for Cord Cutter News. “In the past, the screensaver would just start, but now Amazon seems to be looking for more ad revenue by showing full-screen ads before that happens.”
Roku looks into inserting ads whenever your HDMI device idles
Amazon has since released a statement to the online publication, confirming the new ads as part of the company’s “Ambient Experience” push.
“We’re constantly looking for more ways to help customers effortlessly find content, products, and services they may enjoy, and ads are one way we do that,” reads Amazon’s statement. “Our recent update to the Ambient Experience means customers will see sponsored content to discover something great to watch or a new product or service to try.”
