Digital advertising company Ocean Outdoor UK has unveiled a new LED stage, called the Ocean Portal, that uses LiDAR and structured light cameras to allow audiences interact with content in real time.
Measuring nearly 15 feet wide and 10 feet high, the freestanding half cube stage is composed of five high definition LED screens – three interior including the floor and two on the exterior. The Portal is equipped real-time motion tracking and mixed reality, and features Ocean Studio’s 3D DeepScreen capability. It is powered by gaming and film industry hardware including Unreal Engine and Unity.
The Portal launched the week at London’s Battersea Power Station with a bespoke entertainment showcase by Ocean Studio. The demo included an interactive game with audio which challenges players to jump from floating ice blocks before they melt. Integrated sensors track movement, allowing brands to respond to both individual gestures and group responses.
Ocean Outdoor says that brands and agencies can utilize the Portal as either an exclusive, custom-built installation for a single activation, or as part of a curated tour concept, allowing multiple advertisers to share scheduled time slots at a single high footfall location. These can include retail destinations, shows and festivals, transport hubs and stadiums.
