Located in Uptown Dallas, 23Springs is a new 26-story Class AA office tower that combines 625,000 square feet of office space with hospitality inspired amenities. On the ground floor of the building is a two-story lobby, with the focal point of the being a massive, 49×25.5-foot-high LED video wall with a 1.8mm pixel pitch that wraps around a corner. From Planar and installed by IES Communications, the floor-to-ceiling Planar MGP Series LED video wall serves as a digital canvas for dynamic, curated art.
The concept for the video wall emerged when the development was already underway. “We were working on the base building and amenity spaces of 23Springs when Granite approached us with the idea for a video wall installation,” said Michael Davis, senior consultant with IT design and consulting firm Novom Group. “Right away, we knew they wanted to do something big. Architecturally, this is a very beautiful building, and it’s prominently located in the heart of Uptown. It was the perfect opportunity to create something impressive and out of the ordinary.”