Luis Ortiz, @CreamGuitars CEO, explains the thought process behind the creation of their new color changing guitars. pic.twitter.com/SlAcBkGJOP
— E Ink (@EInk) January 29, 2025
This year’s NAMM show highlighted the cutting edge of modern instruments and audio gear, and one guitar manufacturer showcased how they are bringing a whole new visual element to live performance. Cream Guitars took the opportunity at this year’s show to demo its new Voltage DaVinci guitar, the world’s first to turn the body of the guitar into a digital display, allowing it to change colors and patterns during performance.
“We had the idea to break all the rules of the traditional guitar,” says CEO of Cream Guitars Luis Ortiz. “We’ve redesigned every part of an electric guitar to broaden and enhance the playing experience. Through our innovative collaboration with E Ink, we are providing artists a level of creativity that extends well beyond anything available in today’s market.”
The Voltage DaVinci was created out of a partnership with Taiwan’s E-Ink, a electrophoretic display company that manufactures low-power electronic displays. The guitar specifically utilizes the company’s Prism 3 ePaper to create an ultra-thin digital display on the face of the guitar, that can be programmed or triggered manually to animate when desired. In the video above, Ortiz demonstrates how the guitar’s face can stay one static color or pattern until animation is needed, say, during a shredding guitar solo.
