Digital Signage Simplified
Jul 2, 2012 10:37 AM
The Integrator’s Guide: Digital Signage Simplified
Have you ever wanted to put all the pieces of the digital signage sales and installation chain into a straightforward roadmap?
This session walks integrators through the 7 key elements in the sales and integration chain with an emphasis on affordable options. We look at the key elements of hardware, software, connectivity, content operations, design, and business. We’ll focus briefly on the main points of each and how to use them to plan your sales and installation effort. Realistically none of us are experts in all components- so learn how to leverage your existing expertise, draw on existing resources and partnerships, and build new ones. Learn what drives the sale, how to ask and answer the right questions, what to include to insure a successful installation and after-sale experience. Plan your digital signage success.
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About Our Presenters:
Alan C. Brawn is a principal of Brawn Consulting an audio visual and digital signage consulting, educational development, and market intelligence firm with national exposure to major manufacturers, distributors, and integrators. He was previously president of Telanetix and National Business Development and Product Marketing Director, Samsung Electronics. Brawn is an AV industry veteran with experience spanning 3 decades and he was one of the founding members of Hughes-JVC. He is a recognized author for leading AV industry magazines such as Systems Contractor News, Digital Signage Magazine, and AV Technology. Brawn is a member of the Imaging Science Foundation and Managing Director of ISF Commercial. Alan is CTS certified and a senior faculty member of InfoComm and was moderator of the ANSI Projected Images Task Group creating a new contrast standard for the industry. He is a member of the International Commission on Display Metrology for the Society of Information Display. Brawn is a Director of the Digital Signage Experts Group certifying professionals in the digital signage industry and the Chairman of the Digital Signage Federation. He was awarded the coveted InfoComm Volunteer of the Year Award for 2011 and Hall of Fame recognition from rAVe in 2004.
Jonathan Brawn is a principal of Brawn Consulting, an audio visual consulting, training, educational development, and market intelligence company. Jonathan serves as faculty for InfoComm, and chairs the hardware and software educational committees for the Digital Signage Expo, as well as participating in the educational development committee for the Specialty Graphic Imaging Association (SGIA). Jonathan is a co-founder of ISF-Commercial and co-director of the Digital Signage Experts Group. He has developed training programs for Hughes, InfoComm and for manufacturers and dealers throughout the US. Jonathan was formerly Director of Engineering for Visual Appliances, an Aliso Viejo CA based firm that manufactured ZeroBurn plasma display technology, and successfully ran his own audiovisual integration group, Brawn & Associates, serving the residential and commercial audiovisual markets in southern California. He has over 16 years of experience in technology, design, and educational development.