“Sony Electronics has been closely monitoring the evolving situation of the COVID-19 Delta variant. With October on the horizon, we’ve considered the unprecedented circumstances and made the difficult decision that we will not be participating in person at next month’s NAB Show or InfoComm. While these events are an important forum to reach our customers and introduce new products, this is a choice we made to ensure we’re putting our employees’ and our partners’ health and well-being first. As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate and engage with our customers and partners in interactive, accessible ways that allow us to safely deliver exciting product news and updates to a wide online audience. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future,” said Theresa Alesso, Pro Division President at Sony Electronics.
It is AVIXA’s position not to comment on Sony’s withdrawal from InfoComm 2021 or about any specific exhibitor. However, Joé Lloyd, senior director, communications, at AVIXA, said, “While some exhibitors are reconfirming their commitment to InfoComm, there are some companies that have chosen to adjust their type of presence at the show. Additionally, some exhibitors have canceled their contract and will not be exhibiting at this year’s show.
InfoComm remains an opportunity for the industry to reengage and reconnect. We are ready to provide the most exciting event in North America, serving the pro AV industry where you can see the latest technologies, learn new skills, and forge new opportunities. We will take every care to safeguard those in attendance with practical health and safety protocols.
If 2021 is not your year, we understand—and we respect it. We cannot wait to see you again in the near future!”
In full transparency, AVIXA is updating the exhibit floor map in real-time here.