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3G Productions Restructures, Reinvests, and Sharpens its Focus

West Coast production provider finalizes recapitalization, grows Las Vegas presence, bolsters equipment inventories, and hones in on core competencies

Photo above: 3G Productions’ senior management team (left to right): Executive Vice President Jay Curiel, Chief Executive Officer Keith Conrad, and Chief Financial Officer Andrew Ross

LAS VEGAS, Nevada – November 12, 2021 – Founded by Eli Stearns and Jay Curiel in 2004 as a premium audio production company dually based in Los Angeles and Las Vegas, 3G Productions has grown over the past 17 years into a full-service event production and systems integration provider with deep expertise in AVL systems and production management. Ever looking to the future, the company announces that it has recently undertaken a number of significant steps to best service its customers and poise itself for continued growth.

In October, 3G Productions completed a recapitalization with the financial support of a well-backed investment group comprised of industry veterans and restructuring experts. As a result, the company is currently investing millions of dollars in bolstering its audio, lighting, video, rigging, and communication equipment inventories. These will be shared between 3G’s existing Los Angeles warehouse and its new 50,000-square-foot Las Vegas headquarters, at 3950 West Harmon Avenue, which it will move into this January.

Refocusing on its core competencies of being a leading West Coast full-service production and equipment rental company, 3G has shed some of its ancillary operations and services that are no longer in alignment with the new corporate trajectory. Specifically, the company has closed down its Miami operations and exited that market, as well as shuttered its Las Vegas-based stagehand labor division. Although live event production and rentals will now be the company’s primary emphasis, 3G will continue to support its systems integration client base, designing and installing systems for performance venues, houses of worship, arenas, stadiums, and other venues.

3G’s new ownership group chose longtime company executive Keith Conrad to be the new CEO. He has been with the company since 2012, and served as COO prior to the recapitalization. Conrad is joined on the executive management team by Co-founder Jay Curiel as Executive Vice President, and Andrew Ross, who retains the title of CFO, which he has held since 2017.

“With our new strong financial backing and an amazing team of professionals that I am humbled to lead, we have a unique opportunity to reshape this company into a powerhouse for years to come by refocusing on the disciplines that made 3G successful in the first place,” Conrad shares. “Our new headquarters, which is conveniently located just west of The Strip, will allow us to centralize a majority of our operations, improving support and service for both our Las Vegas-based productions and touring clients. And we’re now heavily investing in the very best AVL gear on the market to delight our current and future customers. I couldn’t be more excited for the path that 3G Productions has ahead.”

About 3G Productions
3G Productions, headquartered in Las Vegas with a substantial operation in Los Angeles, is a multifaceted event production company trusted by its clients to deliver turnkey expertise and breathtaking experiences. Services include cutting-edge live event production, audio/video/lighting installation, and equipment sales and rentals with the highest levels of quality, professionalism, technology and service. Clients can be confident that the exceptionally knowledgeable and experienced 3G team will bring excitement and inspiration to creating truly extraordinary events, from corporate and broadcast engagements to concerts and festivals. This unstinting commitment to excellence has resulted in a reputation as a proven, first-class event production partner with a global client roster that stands as a who’s who in the entertainment business. For more information, visit www.3glp.com.

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