As Altinex’ new VP of Sales, Cossey oversees a number of crucial operations for the company. Responsibilities include spearheading the company’s sales operations objectives by contributing market and sales information to strategic initiatives and reviews. Cossey is tasked with completing action plans and implementing production, productivity, quality, and customer service standards as part of these objectives. Similarly, he is responsible for sales forecasting in order to meet the company’s sales objectives. In addition to analyzing market trends and guiding the company’s responses, Cossey will also oversee the company’s annual and gross profit plans by forecasting and developing annual sales quotas, project anticipated sales volume and profit for new and existing lines, and monitor costs, competition, supply, and demand.
Cossey’s background spans a wide range of experiences that make him ideally suited to his new position with Altinex. He is well versed in the international and domestic markets, regional sales, sales management, team leadership, technical sales, plus key account and vertical market sales. Prior to his appointment with Altinex, he served as the National Sales Manager for Presentation Switchers, Inc. where he oversaw sales, dealer training initiatives, sales and marketing materials, and Internet-based training. Cossey has also held the title of Senior Sales Manager for Southland Technology, Inc. In this capacity, he focused on A/V design and sales targeted toward Federal Government business. Additionally, Cossey held the positions of West Coast Business Unit Manager for Karcher Group, Inc., West Coast Regional Manager for Analog Way, Inc., and Regional Manager for Anderson Audio Visual, Inc.
Cossey commented on his new role with Altinex, “As a well-known A/V equipment manufacturer, Altinex enjoys a stellar reputation for offering a wide range of innovative products that enable system designers and integrators to create audio visual systems that are easier to use, more versatile, and that offer greater expansion options. With a portfolio that includes cutting edge A/V system design and control software, routers, touch panels, access points, and more, Altinex offers solutions that both system designers and end users alike can benefit greatly from. I am delighted to be here and I look forward to helping this company elevate to the next level.”
Jack Gershfeld, Altinex President and CEO, shares Cossey’s enthusiasm, “Grant has an impressive, proven track record in the audio visual industry that, I believe, is well suited to our company culture. He is a bright, energetic, proven go-getter and a forward thinking individual who brings a wealth of experience to our efforts. I’m very pleased to have him joining our team and am confident he will be a valuable contributor to the company. I have the utmost confidence in his ability to help us grow.”
About Altinex
Founded in 1993, Altinex, Inc. is the leading manufacturer of Signal Management SolutionsA®. The company offers a comprehensive line of matrix switchers, connectivity products, and color touch panel and control products. Altinex is an ISO 9001:2008 certified corporation that conducts all R&D, design, manufacturing, marketing, and sales from its corporate headquarters in Brea, California, USA. For additional information, visit the company online at
or contact them directly at 1.800.ALTINEX or 714.990.2300.
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