Responsive, Real-Time, Data-Driven Web Widgets Synchronized With On-Air Election Data Extend Audience Reach Across All Platforms
CAMBRIDGE, Ontario — Aug. 15, 2019 — With both Canada and the United States gearing up for national elections, Bannister Lake is now offering media organizations innovative web-based solutions to complement and augment their on-air presentations and dramatically expand election coverage. Bannister Lake HTML5-based web widgets use multiple static and real-time data sources to provide online and mobile audiences with easy-to-navigate, map-based visualizations to dig deeper into contextual election data. As broadcast audiences continue to drift online, the solution provides broadcasters with an opportunity to retain audiences with dynamic election graphics synchronized with their on-air presentations.
“At Bannister Lake we chose to develop web widgets that fully leverage the client side to avoid each query going back to the server,” said Bannister Lake President Georg Hentsch. “This provides a far superior user experience. And by incorporating live results, key demographic data, historical voting patterns, or other important data — all run through our unique development approach — producers can create more compelling journalism.”
The highly visual, animated, and interactive web widgets allow users to easily navigate directly to specific election races, districts, or regions to retrieve results. This capability provides broadcasters with more editorial options, allowing their on-air productions to focus on national trends, background, key races, and upsets, while the online presentation can provide a more localized and interactive presentation. Web widgets can be embedded directly into web pages or into applications to take full advantage of audiences using any device.
Web widgets can also be incorporated into on-set presentations via touch-screen displays, allowing presenters to walk viewers through important races and examine election trends.
Bannister Lake offers broadcasters two powerful election software products; Elector, designed for parliamentary style elections and Chameleon, which is equipped with an election module geared toward U.S. elections. Both solutions allow producers to take full advantage of Bannister Lake’s industry-leading query, data management, and RESTful API capabilities.
Web widgets expand upon Bannister Lake’s expertise in handling election results data while creating exciting new opportunities for journalists to target online and mobile audiences.
More information about Bannister Lake’s solutions is available at www.bannisterlake.com.
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About Bannister Lake Inc.
Bannister Lake is a leading provider of professional video graphic display solutions for broadcast television, cable, satellite, audio/visual and information presentation applications, esports, and digital signage worldwide. The company’s solutions integrate seamlessly with existing infrastructures while automating the integration and display of external data sources, improving the productivity of any organization. Visit Bannister Lake online at www.bannisterlake.com.
Photo Links: www.ingearpr.com/BannisterLake/Bannister-Election-Widget.jpg
Caption: With upcoming elections, Bannister Lake offers media organizations innovative web-based solutions to complement and augment their on-air presentations and election coverage.
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