Insertion of attention-grabbing facts before advertisements help keep customers focused on business message
ZURICH, SWITZERLAND, January 29, 2013
—
will highlight its complete IP audio streaming and insertion solution at Digital Signage Expo (Las Vegas Convention Center, February 27-28, Booth 151), demonstrating how businesses can cost-effectively deliver targeted, dynamic messages to consumers as part of a comprehensive, custom audio program.
The Barix solution incorporates partner
MOH Technology’s Adiosys ad insertion software
with its
Exstreamer IP decoders for audio playout
. Andrew Stadheim, president of Barix Technology, U.S., says that businesses can use the complete solution to more effectively reach consumers — notably through insertion of news headlines, weather and other local-interest facts prior to ads and promotional messages.
“You’re hearing this more at gas pumps and in
that place significance on audio programming, where businesses offer a teaser to entice the consumer, and follow with a business-related message,” said Stadheim. “It’s about engaging the listener up front with the goal of driving revenue. Your customers are more likely to tune out if you feed an advertisement right away.”
The Adiosys software offers a simple way for businesses to upload, schedule and target ads, jingles and promos, and simultaneously enable fact-insertion. Meanwhile, Barix Exstreamer devices are IP addressable, with the ability to receive and playout targeted messaging in one or more zones or locations. This ensures that businesses can deliver the right messages to the right locations.
“This gives retailers and other businesses two key advantages: reliable, high-quality audio playout using Barix IP audio devices; and the ability to create a personalized, broadcast-quality audio stream with dynamic messages for each of your locations,” said Stadheim.
Barix offers several Exstreamer device models for in-store media solutions, including the
Exstreamer 110 IP audio device
with song, title and other stream information in a front panel window; and the
, which includes built-in amplification to reduce costs and infrastructure at playout locations.
About Barix AG
(
)
Barix AG, headquartered in Zurich Switzerland, specializes in research and development of state of the art IP based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the commercial audio distribution, communication and automation industry. Barix products provide solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).
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Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866
