COSTA MESA, Calif. — Nov. 1, 2017 —
BenQ America Corp., an internationally renowned provider of visual display solutions, today introduced a new 27″ 4K UHD (3840×2160) monitor that offers professional photographers unprecedented color accuracy through new AQCOLOR technology, high specifications and picture-perfect performance.
Building on the success of its award-winning predecessor the SW2700PT, the SW271 sets a new benchmark for image quality. The HDR10-enabled monitor allows users to see their images and videos in a wider dynamic range than a typical monitor. The sleek display is user friendly and offers colors so true that it brings out the fine detail and creative essence of every photo, whether it’s been taken by a seasoned professional or an amateur hobbyist.
BenQ’s AQCOLOR technology allows users to have complete color control over images. AQCOLOR uses a combination of hardware calibration, BenQ’s signature Palette Master Elements software and Technicolor® Color Certification, which ensures the monitor meets the strict color accuracy standards used in Hollywood and the entertainment media.
“We are proud to present the SW271, which joins our full line of professional monitors developed for photographers,” said Steve Yang, Senior Director at BenQ America Corp. “The SW271 brings users specialized tools and advanced hardware calibration for color-critical applications. It also has USB-C™ connectivity for transmitting video and data signals using just one cable for convenience.”
With 99% Adobe RGB, 93%DCI-P3 and 100% sRGB/Rec. 709 coverage, users are given an unrivalled image performance for visual perfection in professional photo editing. The SW271 also features Delta E≦2, with its true 10-bit IPS panel and advanced 14-bit 3D lookup table (LUT). GamutDuo enables users to view content simultaneously in different color spaces side-by-side, and a Hotkey Puck allows users to effortlessly switch between a variety of modes, such as Adobe RGB, sRGB and Black & White modes.
The monitor also features an SD card reader, USB 3.1, USB Type-C, HDMI 2.0, and DisplayPort 1.4 ports. A detachable shading hood is also included to reduce the monitor’s screen glare.
The BenQ SW271 monitor retails at $1,099. For more information on the SW271, see
and to view the full line of BenQ creative class monitors, visit
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About BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, ease of use with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ offers an extensive line of visual display and presentation solutions that incorporate the latest technologies. The company delivers a broad range of Colorific™ projectors, ZOWIE eSports gear and monitors, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it’s interactive projectors or digital whiteboards for conference rooms or classrooms, high brightness projectors for auditoriums or houses of worship, short-throw projectors for schools, 4K UHD projectors for home cinema, interactive flat panel displays for collaboration, or digital signage screens for public spaces, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers and retailers. More information is available at
(1) Based on cumulative sales for the past 5 years through 2017Q2, from PMA Research’s Projector Census data
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment and Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful, broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.
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