Christie, a world leader in advanced cinema technologies and visual displays, announced that Cinemark Theatres (NYSE: CNK), one of the world’s largest motion picture exhibitors, has selected Christie Vive Audio to power its NextGen enhanced sound system auditoriums at the Cinemark Roanoke in Roanoke, Texas, which opened August 13. The new 14-screen theatre features Cinemark’s NextGen cinema design concept, a highlight of which are Luxury Lounger recliners, a Cinemark XD auditorium and expanded dining options that will include beer, wine and frozen cocktails. It is the third Cinemark location to select Christie Vive for its leading-edge immersive line array speaker technology, with Cinemark StarCreek 16 and XD in Allen, Texas, and Century Huntington Beach and XD in Huntington Beach, California, already onboard. Cinemark will continue its roll-out of Christie Vive to its upcoming Cinemark Century Point Ruston 8 in Tacoma, Washington.
"Cinemark is committed to providing our customers with the latest advancements in cinema sight and sound, and our choice of Christie Vive to power our enhanced sound solutions in most of our auditoriums in Roanoke is further demonstration of our dedication to exceeding our customers’ entertainment expectations,” said Damian Wardle, Cinemark’s Senior Vice President, Theatre Technology & Presentation. “Christie speaker technology also enhances the 3-layer multi-channel sound system in our XD auditoriums and over 60 speakers deliver an immersive audio experience. Having the ability to play movies in Auro or Atmos enables us to tailor our audio footprint design. Cinemark’s guests don’t simply watch a movie, they live the experience."
“Cinema sound is the next revolution in theaters, giving exhibitors the competitive advantage in a world where digital projection technology is already the standard,” said Patrick Artiaga, director of business development, audio solutions, Christie. “Since its launch just two years ago, Christie Vive continues to gain momentum in the landscape of new-builds for immersive cinema sound solutions. Cinemark’s selection of Christie Vive reflects their unrelenting drive to set a new standard in state-of-the-art sound technology.”
Christie Vive Audio is a ground-breaking audio playback system that unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1, Dolby Atmos, 7.1 and 5.1 surround sound. The complete solution features screen channels, wall, and ceiling surround speakers that use unique ribbon driver technology in a single-enclosure line array design, purpose-built for cinema environments. Recognized for their exceptional timbre matching, enhanced voice intelligibility, and low distortion, the Christie Vive Audio system continues to establish its reputation worldwide as the next standard in immersive sound for cinema. The complete product offering also includes subwoofers and Class D amplifiers. For more information on Christie’s new audio initiatives, visit www.viveaudio.com.