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Dale Pro Audio Announces Strategic Merger with Strassberg Associates

Merger and sales staff expansion will enable a higher level of customer service and new sales programs.

Queens, New York, October 21, 2015 – Dale Pro Audio, a leading NYC-based pro audio dealer for nearly 60 years, announces an exciting merger between two respected sales companies. With the merger, Steve Strassberg and Joel Guilbert of Strassberg Associates, will join Dale in two newly created posts–VP/General Manager and Technology Development Manager. This expansion will enable Dale to provide an even higher level of service to its customers; create new sales and technology programs to benefit end users; and develop synchronized sales and marketing efforts.

Steve Strassberg, VP/General Manager, comes to Dale with over 24 years of experience as the owner of Strassberg Associates, a direct sales consulting firm for industry leaders such as Dolby, Linear Acoustic and TC Electronic. Prior to that, he worked in sales management capacities for several industry manufacturers, and held production posts at CBS Radio and CBS Television networks. Commenting on the merger and his appointment, Strassberg notes, “This is an exciting opportunity for us to bring new ideas and technologies to Dale as well as help expand their influence and expertise in the various industry segments. They have a large, knowledgeable sales and sales support team, and I look forward to helping guide them into the future.”

Joel Guilbert joins Dale Pro Audio as Technology Development Manager, having been an instrumental part of the growth of Strassberg Associates over the last 13 years. In his new role, he will oversee product support and integration, and help find opportunities to blend emerging technologies with client applications.

Dale Pro Audio Co-owner, Valerie Lager, affirms, “As we prepare for our 60th anniversary next year, we look forward to building upon a cornerstone of our business that has helped distinguish us–our ability to form close relationships with our customers and to deliver superior support both before and after a transaction. Steve and Joel’s contributions will enable us to try new approaches and implement additional key services for everyone’s mutual benefit.” 

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