Signiant Inc. today announced that Dan Marshall has been appointed to the newly created role of Chief Revenue Officer. Reporting directly to CEO Margaret Craig, Marshall is now responsible for driving all of the company’s global sales activities. He assumed the role on May 3, 2021.
“Dan’s knowledge of the industry and his relationships with key customers are second to none,” said Craig. “I’m thrilled to welcome him to the leadership team and the timing is perfect. Signiant’s market momentum continues to accelerate, driven by SaaS products that solve mission-critical problems today while laying the groundwork for a much broader platform vision going forward. As a trusted advisor to media executives around the world, Dan will jumpstart our ability to deliver the Signiant message and engage with the industry at a strategic level.”
Marshall brings many years of experience building and driving high-performance, customer-centric sales organizations in the media technology sector. He joins Signiant from Amazon Web Services (AWS), where he led several large teams involved in implementing media workflows in the cloud. Marshall joined AWS in 2015 via its acquisition of Elemental Technologies, a pioneer in multi-screen video streaming technologies, where he led the sales organization from the start-up phase through to market leadership. Prior to Elemental he managed sales and other customer-facing functions for Omneon, where he played a pivotal role in growing a global business that transformed the video server and storage market.
Commenting on his move to Signiant, Marshall points to the highly differentiated nature of Signiant’s cloud-native SaaS platform. “During my time at AWS I was deeply involved in conceptualizing and implementing the next-generation media supply chain, and I want to continue to play an active role in supporting customers on that journey. Building on a foundation of widely-deployed transport optimization technology, Signiant is the only media tech company that is pursuing a true platform strategy. This approach allows us to deliver even greater value to our customers ⎯ we’re driving down TCO by delivering economies of scale, reduced complexity, and agile, efficient workflows. I know these are the things that matter to media enterprises in today’s challenging environment, and I’m excited to join an innovative, entrepreneurial software organization that is already on a high-growth trajectory.”
Long established within the M&E industry for optimizing the transfer of large files over IP networks, Signiant’s role in the media technology stack has expanded dramatically in recent years. In today’s hybrid cloud, multi-cloud world, the company’s Software Defined Content Exchange (SDCX) platform provides the connective fabric between globally distributed content repositories ⎯ both within and between media companies of all sizes. In addition to providing fast, secure access to media assets regardless of storage type and location, this increasingly involves management of information about the assets.
“The recently announced acquisition of Lesspain Software is an important milestone in the Signiant story,” adds Marshall. “By expanding the value proposition beyond file transfer into adjacent media-centric capabilities, we’re delivering on a unique and compelling vision of the future that aligns with emerging customer needs.”
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