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Just Add Power Steps Ahead of AV-Over-IP Trends at ISE 2022

Company Will Demonstrate the Power and Simplicity of Its MaxColor 4K UHD Distribution Platform, ST1 Sound Transceiver, Advanced Matrix Programmer Software, and Warp Engine Transmitter/Receiver

SEMINOLE, Fla. — April 14, 2022 — Just Add Power, a leader in AV-over-IP distribution, is gearing up for ISE 2022 in Barcelona. At booth 5P600, the company will show its new MaxColor™ 4K60 transmitter and receiver series, its award-winning 2GΩ/3G ST1 sound transceiver, Advanced Matrix Programmer (AMP) software for multicast and VLAN switching systems, and Warp Engine transmitter/receiver.

“We’re incredibly excited for ISE 2022, not only to experience the show’s new location, but also to share our range of new products and partnerships,” said Ed Qualls, CEO at Just Add Power. “These past two years, the innovation hasn’t stopped. We’ve continued to build upon our product, offering to bring installers even more flexibility, features, and capabilities that maximize the distribution potential of the Just Add Power platform.”

Just Add Power’s new, award-winning MaxColor 4K60 Series transmitter and receiver provide integrators with an affordable and scalable 4K UHD distribution platform to support today’s 4K source content natively with high frame rates over existing network infrastructures. MaxColor 4K60 is the only solution available that offers video at 36-bit color and true 4:4:4 chroma that can be distributed over existing Cat5/Cat6 cable, eliminating the expense of upgrading to fiber and buying costly network switches. The series delivers instant, seamless switching, 4K up- and downscaling and HDR management, while supporting all lossless audio formats and HDR10, HLG and Dolby Vision for the best viewing experience. Additional features include image pop, push, pull and integrated control.

Functioning as an input or output, Just Add Power’s ST1 is an audio-only component that allows integrators to add a stereo audio source easily to any Just Add Power system, or to extract stereo audio from an existing transmitter. Any audio source with an analog audio out — a TV, Sonos amp, CD player, microphone, and more — can be connected and played on any receiver. As an audio output, the transceiver can play any stereo audio content from any Just Add Power device, while providing variable audio control. This allows for unique functionality, such as sending analog audio from a display to the main rack without having to run an extra network cable. Integrators also can mix audio and video in new and unique ways. For example, they can provide their clients with the ability to watch sporting events while listening to radio commentary, give a presentation by mixing PC video with microphone audio, or even add an audio return channel.

For multicast switching, Just Add Power’s AMP software is designed for environments with existing infrastructure or special network requirements that don’t allow for a dedicated AV distribution switch. AMP consolidates and streamlines the process of setting up individual Just Add Power devices — discovering them on the local network, presenting them in a list, and allowing installers to name them, configure their IP addresses, and assign channels to transmitters — while assisting with updates when new firmware is released. Alternately, AMP will configure devices and the network switch when used to set up VLAN systems. Once the Just Add Power system is configured, AMP provides a user interface to control source switching.

With Just Add Power’s Warp Engine transmitter, installers can rotate any HDMI source — cable boxes, media players, game systems, cameras, and more — in a Just Add Power matrix in 0.1-degree increments in real time with incredibly low latency. The rotated image can then be sent to an unlimited number of receivers in the network, allowing for the creation of massive artistic video walls using a single unit. Fully HDCP-2.2-compliant, the transmitter can be added to any Just Add Power 3G or 2GΩ/3G system running Just OS.

Finally, Just Add Power has partnered with Purelink Europe as a new master distributor for the EMEA region. This partnership adds a mainland EU office and showroom for Just Add Power as well as providing distributors and dealers in the region with inventory that is available in two days or less. Strengthening their commitment to product training and support, Just Add Power and Purelink will be hosting live and virtual trainings for dealers and distributors around the region. In addition, they will roll out technical support later this year, ensuring staff will be available by telephone or email to assist integrators with their AV-over-IP projects.

More information on Just Add Power and its products is available at

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About Just Add Power
Founded in 1992 by three employees of IBM who were happy to shed their dark suits and red ties, Just Add Power is dedicated to doing tech a little bit differently. Instead of being consigned to the dustbin by planned obsolescence, the company’s high-quality AV-over-IP distribution solutions increase in value over time. By offering new devices that are compatible with previous systems and providing free firmware updates when innovations break, Just Add Power respects our end users’ investment in their systems. This makes it easy for dealers to engage customers for years of system improvement, while the reliability of the video keeps them coming back for more. Just Add Power is committed to making systems easy to install and easy to use, and our industry-renowned training sessions and technical support team give installers all of the skills and information they need. Whether it’s an unlimited matrix of sources and screens, a video wall, or an architectural installation, our revolutionary design philosophy makes it simple to create an AV system that rocks.

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Image Caption: Just Add Power at ISE 2022

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