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LG intros Direct View LED Extreme Home Cinema Display

Takes on Samsung The Wall with 325 inches and 33 million LEDs

The company announced its first-ever Direct View LED (DVLED) display series designed specifically for high-end residential installations, the LG DVLED Extreme Home Cinema, marking LG’s first foray into the super-luxury residential display segment with DVLED technology.

LG DVLED Extreme Home Cinema uses 2 million to 33 million individual diodes (depending on resolution) to deliver exceptional brightness, years of residential lifespan, extreme viewing angles and a high color gamut even in rooms with lots of windows and high ambient light. Notably, Direct-View LED technology is visibly and fundamentally different from “LED TVs,” which are actually LCD TVs with LED backlighting to boost brightness. Direct View LED technology images are created directly by the LED diodes and provide high contrast ratio and brightness, creating some of the most vivid images available in a video display.

LG DVLED Extreme Home Cinema offers 16:9 displays in sizes ranging from 81 inches to 325 inches diagonal, as well as UltraStretch video wall-style installations that deliver a seamless 32:9 display ideal for windowing multiple video sources such as live sports.

You’ll need to stick to a conventional 16:9 ratio if you want those extremes, but you can also opt for “UltraStretch” 32:9 arrangements if you want to watch multiple video sources at the same time. You’ll have to spring for those 33 million diodes if you want an 8K picture, but you can make do with 4K or even 2K (both in single or dual configurations)

LG DVLED Extreme Home Cinema displays are available exclusively through a new custom-installation dealer program, and cannot be purchased at stores. To help simplify installation, LG has packaged over 30 DVLED Extreme Home Cinema Displays ranging in sizes and resolutions.

Installations of the LG DVLED Extreme Home Cinema Displays include integrator training and customer support assistance; on-site help from an LG field engineer during installation; twice-yearly LG on site visit “health checks” for three years; LG Connected Care software subscription allowing the integrator to remotely monitor their customer’s system performance; and a five-year limited warranty on every display.

LG values the cost of these items at approximately $30,000. These benefits are only for the LG DVLED Extreme Home Cinema models, and do not apply to all-in-one DVLED Home Cinema models that are pre-built and packaged.

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