MONTREAL — September 11, 2026 — Matrox Video today announced an integration between Matrox ORIGIN and NVIDIA Holoscan for Media, enabling Matrox ORIGIN media services to be provisioned, configured, and deployed within the Holoscan for Media open reference architecture using Kubernetes. The integration will be demonstrated at IBC 2026 as part of the European Broadcasting Union’s (EBU) Dynamic Media Facility (DMF) showcase.
A Kubernetes-native operator developed by Matrox Video extends the Kubernetes control plane to natively understand and manage Matrox ORIGIN resources, automatically deploying the required pods when new resources are added. This enables the provisioning, configuration, and placement of media functions with appropriate resource limits and isolation.
For developers, the integration brings these Kubernetes-native deployment capabilities together with the developer-first approach of Matrox ORIGIN. The Matrox ORIGIN SDK abstracts the complexities of media application development and provides a comprehensive framework for building media functions, allowing developers to focus on their core competencies while building software-defined live media applications.
NVIDIA Holoscan for Media is an open reference architecture and developer toolkit for building AI-powered media applications for software-defined live production on NVIDIA-accelerated infrastructure.
“Developers shouldn’t have to solve the underlying complexities of live media processing every time they build a new application,” said Daniel Robinson, Product Manager at Matrox Video. “Matrox ORIGIN provides the media foundation so they can focus on what differentiates their applications. Bringing those capabilities into NVIDIA Holoscan for Media extends that developer experience into a Kubernetes-based environment for software-defined production.”
The implementation being demonstrated at IBC includes Matrox ORIGIN media processing services such as color correction, media playback, audio shuffling, and Ograf graphics. These services connect to the wider DMF deployment using the Media eXchange Layer (MXL), with support for NMOS BCP-007-03 enabling MXL I/O services to register using IS-04 and receivers to be switched using IS-05.
IBC 2026 attendees can see the integration as part of the EBU’s DMF showcase at stand 10.D21.
About Matrox Video
Matrox Video is a global leader in video technology. Featuring a complete portfolio of best-in-class hardware, software, APIs, and SDKs, Matrox Video enables OEMs, system integrators, value-added channel partners, and end users to push the boundaries of video innovation. Serving the AV/IT, broadcast, and emerging markets for over 45 years, Matrox Video is synonymous with quality, performance, interoperability, and support. Matrox Video’s legal entity is Matrox Graphics Inc., part of the Matrox Group.
Matrox and Matrox Video product names are registered trademarks and/or trademarks of Matrox Graphics Inc. in Canada and/or other countries. All other company and product names are registered trademarks and/or trademarks of their respective owners.
Media Contacts:
Kelli Neve-Read
Bubble Agency, EMEA
Peggy Blaze
Bubble Agency, North America
