Sunbury, UK – 21 May 2025 – Shotoku Broadcast Systems, the international manufacturer of high-quality, easy-to-use, and reliable robotic and manual camera support systems, has announced the further expansion of its sales team with the appointment of Max Holland as Technical Sales Manager. Max brings extensive knowledge of the broadcast workflow to this new position with his proven track record in business development, technical sales and customer relations.
In his role as Technical Sales Manager, Max will work closely with Sales Manager, Vishal Kagdada, to deliver the advanced technology and unrivalled support Shotoku is known for. Max will focus on solution-based selling with a strong emphasis on helping customers make the right choices by providing in-depth product demonstrations.
Prior to joining Shotoku, Max served as European Business Development Manager for PHABRIX Ltd and later for Leader Europe, where he played a pivotal role in strategic growth and client development across the region. He also held a key sales position at Vizrt, managing accounts for automation, graphics, post-production, and test solutions.
The addition to the team comes at a time of continued growth and innovation for Shotoku, as it expands across global markets. “We are delighted to welcome Max, a respected member of the broadcast technology community, to Shotoku,” said James Eddershaw, Managing Director of Shotoku Broadcast Systems. “Max’s appointment reinforces our commitment to providing outstanding service and innovative solutions. His depth of knowledge, combined with his ability to align technical solutions with real-world applications, makes him an ideal fit for our team.”
“I’m thrilled to be joining Shotoku, a company with a strong reputation for engineering excellence and customer-centric values,” added Max. “I look forward to contributing to the company’s continued success and working closely with our customers to help them achieve creative and operational goals.”
Max is based at Shotoku’s global robotics HQ in Sunbury on Thames, UK, and can be reached at [email protected].
About Shotoku Broadcast Systems
Shotoku Broadcast Systems is an international leader in the manufacture and marketing of a full range of camera support products with emphasis on manual and robotic pedestals and pan/tilt heads for the television broadcast industry. The Company also provides robotic camera systems capable of interfacing with third-party equipment. Established as an engineering design firm specializing in advanced mechanics and electronic control systems, Shotoku maintains headquarters in Japan with offices in the UK, China and the USA. The Company’s robotic camera systems are designed, developed and manufactured in Sunbury, UK. For further information: www.shotoku.tv
Shotoku Contact
James Eddershaw
T: +44 (0) 1784 224650
Press Contact
Desert Moon Communications
Harriet Diener
T: 845-512-8283
