Media Links, manufacturer and pioneer in Media over IP transport technology, has appointed Lineup as its authorized reseller and business partner in Brazil.
With over 30 years of dedicated support to the broadcast industry, Lineup, headquartered in São Paulo, Brazil, is an engineering firm specializing in providing technical expertise, sales solutions, project management, consultancy, and seamless systems integration services tailored for both broadcast and professional AV markets.
“Latin America is an important market for us and we look forward to capitalizing on the emerging opportunities in Brazil. Lineup has a successful record of proactively addressing the country’s unique business challenges with experience, leadership, and extensive customer success case studies. We recognize many synergies in the way its experienced team and Media Links serve the media industry and look forward to working alongside them to address our customers’ transition to IP media workflows,” comments 
President of Media Links.
“Internationally recognized for its advanced IP transport technology, Media Links’ solutions stand out in offering quality, reliability, and efficiency. An ideal choice for building and delivering scaleable IP services for sporting/entertainment events and remote production applications, among others,” comments Bruno Targino, Account Manager of Lineup.
Addressing the broadcast, telecom, and AV markets, Lineup will offer the entire Media Links media over IP transport solutions portfolio, which includes the award-nominated and recently launched Xscend® IP media platform, the MDP3020™ series of IP media gateways, MDX IP switches, and ProMD EMS network management software.
