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Middle Atlantic Launches Phase Two of Web-Based Configurator After Successful First Year

FAIRFIELD, N.J. — March 31, 2016 — Middle Atlantic Products has unveiled the second phase of its award-winning Web-based configuration tool. A key component of the customer portal, the next generation of the Configurator provides added functionality, an improved interface and overall enhanced website user experience — demonstrating Middle Atlantic’s ongoing commitment to provide E-Tools that simplify users’ jobs and allow them to build great systems. Engineered to facilitate the easy selection, configuration, quote, and purchase process for customer projects, the revolutionary tool now boasts more than 10,000 registered users since its launch one year ago.

“We’ve seen rapid growth in the number of Configurator users and received extremely positive feedback in the short time it’s been online. Our dedicated Configurator team has been hard at work improving the users’ digital experience,” said Dan Tarkoff, vice president of customer experience, Middle Atlantic. “From beginners to experts, we want our customers to be able to build intuitive, personalized systems that match the exact design and installation needs of today’s demanding A/V environments. With built-in intelligence for even greater ease of use, phase two reflects our core philosophy and the positive customer experience we strive for.”

Configurator’s phase two features include:
* ‘Quote My Customer’ Tool: Users can easily add profit margin markup to quotes of saved projects. By simply entering the desired profit margin as a dollar value, percentage, or target growth for each component, the margin markup tool will automatically perform the calculations. 
* Updated My Projects Page: Updated with an option for separating ‘Draft’ projects from ‘Quoted’ projects, the My Projects page allows for quick access and organization of each. Additional navigation features include auto sort by date and pagination. 
* 17 Additional Rack Series: Nearly every rack series offered by the company is now available, with the update’s addition of 17 Middle Atlantic racks, including the popular CEDIA Hall of Fame AXS and SRSR series. With these additional rack series, there are now even more options to create, personalize, and design an infrastructure system to fit almost every project need.

Accessible from anywhere in the world via any Web-enabled device, Middle Atlantic’s leading-edge configuration solution streamlines the selection of suitable products and accessories for any type of system via smart recommendations — along with a priced materials list and a personalized quote with the profit margin built in. With 24/7 access, users can also export CAD and other design documents to be easily integrated into their standard design process, enabling the creation of new projects, a stored history of projects, and convenient direct online ordering.

“As an integrator and a Middle Atlantic customer, working with the Configurator simply makes my job easier. For example, instead of ordering a list of parts, I can now bundle my entire product list into one part number — streamlining the ordering process,” said Hong Cheng, vice president of technical operations, Karcher Group. “I’m excited to see the additional functionality and rack series options that phase two will bring to my projects.”

Based on extensive research and feedback from the company’s integration partners, the platform was developed to enhance and expedite the design and ordering process. By leveraging the robust platform, users can easily browse through the Middle Atlantic catalog, automatically generate quotes on projects with or without pricing, and receive orders pre-assembled or with download assembly instructions from the site. The feature-rich platform eliminates scheduling woes normally associated with the design and specification process.

Middle Atlantic’s Configurator is available at and does not require downloads or any additional software to operate.

Middle Atlantic Products has been part of the Legrand group since Legrand acquired it in 2011.

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About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial, and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value is a prime vector for growth. Legrand reported sales of $6 billion in 2014. Legrand has a strong presence in North America, with a portfolio of well-known product lines that include C2G, Cablofil, Electrorack, Middle Atlantic, Nuvo, On-Q, Ortronics, Pass & Seymour, Quiktron, Vantage, Watt Stopper, and Wiremold. Legrand is listed on Euronext Paris and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI, Corporate Oekom Rating, and DJSI (ISIN code FR0010307819). More information is available at


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