BrightSign, LLCA®, the market leader in digital signage players, today announced its collaboration with the Monterey Bay Aquarium to modernize signage throughout the facility. Widely recognized as one of the world’s most impressive aquariums, the Monterey Bay Aquarium hosts 1.8 million visitors annually, and is a must-see attraction for anyone visiting Northern California. This overhaul achieved cost-savings and energy efficiencies, while simultaneously delivering a more immersive, educational and interactive experience for aquarium visitors.
BrightSign was chosen in 2010 to begin a multi-year project to outfit the aquarium with state-of-the-art digital signage players, marking the beginning of what has been a longstanding and very productive partnership.
“BrightSign’s players are perfectly suited for the work we’re doing here at the aquarium,” said Paul Cain, the Monterey Bay Aquarium’s technical coordinator. “Beyond the obvious advantages of lower cost and greater reliability, the new signage we’ve installed will lower power consumption by as much as 90 percent, squarely supporting our “green” institutional ideals.”
In 2012, the aquarium began an extensive effort to update some of its most iconic exhibits, including the Sea Otter Exhibit and the Open Sea. Digital signage was used extensively throughout these exhibits and at other points in the aquarium to bring visitors closer than ever before to the action within its expansive network of tanks and other enclosures.
“We’re privileged to work with the Monterey Bay Aquarium, and we’re happy to support its effort to provide its visitors a more intimate, immersive experience,” said Jeff Hastings, BrightSign’s CEO. “Using technology to bring people closer to nature is a very forward-thinking approach taken by the aquarium, and our digital signage players enabled the aquarium’s technical staff to execute this initiative beautifully.”
In addition to the time and money that was saved by these new installations, the aquarium achieved what it ultimately set out to do – to dramatically improve the viewing experience for its visitors. Using state-of-the-art digital signage, the aquarium was able to reduce congestion at its most popular exhibits, while simultaneously bringing visitors closer to all of the amazing creatures of the sea that call the aquarium home. By providing live, visual access to parts of the aquarium that were previously off limits, the aquarium used the very latest in technology to support its mission of bringing its visitors closer to the sea.
About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at
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