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NAMM News from TransAudio Group: The Recording Studio Equipment Experts

ANAHEIM, CALIFORNIA – JANUARY 2017: TransAudio Group, U.S. distributor of the finest recording equipment in the world, will be at Booth #6945 at the Winter NAMM 2017 show (January 19-22, Anaheim Convention Center, Anaheim, California). Founder and president Brad Lunde will be on hand with his knowledgeable team and a tantalizing range of new products from Telefunken Diamond-Series microphones, Bettermaker plug-in-controlled analog processors, Latch Lake mic stands, and Accusound cable, as well as timeless classics from Drawmer, Tube-Tech, Daking, and others.

ATC monitors will have their own corner, where TransAudio Group will showcase the popular near- and mid-field ATC SCM25A and SCM45A monitors, as well the new passive ATC SCM12 monitor and the ATC P1 PRO stand-alone amplifier. TransAudio Group’s Subwoofer Pros Studio Subs will complement the ATC SCM25As.

In addition, TransAudio Group will showcase a new freestanding “TransAudio Accessory Display” for dealers. The four-sided display makes it easy to showcase recording studio accessories, such as Accusound cable, Sabra-Som shock mounts, and Pauly and Hakan pop filters.

“The time has come for high-end accessories, noted Lunde. “Dealers are inundated with an increasing number of cheap cables and pop screens, yet are finding success with our high-end accessories. In addition, end users are seeking real upgrades in performance throughout their higher-end recording signal chain. After researching and gathering the right high-end accessories, TransAudio decided to create a new “free-to-the-dealer” display option. This display makes it much easier for the dealer to present and sell higher performance accessories. TransAudio will service the display making it easy for the dealer to add plus revenue.”

The TransAudio Accessory Display and signage is “free-to-the-dealer” with a basic package order.

TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.


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