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The Wire

NativeWaves and Net Insight Announce Sales & Technology Partnership

By joining forces, the two companies are making it easier for broadcasters and streaming providers to offer audiences an enhanced viewing experience for all kinds of live events.

Solutions provider NativeWaves and Net Insight, a global leader in media network solutions, have announced a sales and technology partnership that will deliver significant benefits to broadcast and streaming companies.

The partnership, which will be highlighted by both companies at IBC 2022, will see NativeWaves deploying Net Insight’s Nimbra Edge cloud solution with its NativeWaves EXP experience. This new platform, launched in 2021, enhances the standard broadcast and streaming experience by giving audiences the opportunity to explore a wealth of additional content such as different camera angles, audio tracks, instant replays, and social media integration.

“Going forward, all NativeWaves EXP customers will receive their services via Nimbra Edge,” says NativeWaves CEO Christof Haslauer. “Net Insight’s solutions are not only stable, reliable and technically sound, but they also come with the backing of tremendous support. This goes a long way towards helping us service our customers so that they can deliver next-level a NativeWaves EXP experience to their own customers.”

The partnership between NativeWaves and Net Insight came about as a direct result of an IBC Accelerator project that took place in 2021. Both companies were part of a multi-company team examining the onset, rollout and continuing evolution of 5G for remote production and live sport. The project’s aim was to show how 5G could be used to create a unique fan experience in a stadium and at home using multiple camera sources from traditional broadcast cameras, AI cameras, drones and mobile phones. The events chosen to test 5G workflows and technology were two concurrent soccer matches – one for the Arab Cup and one for a youth league – which took place in Qatar in December 2021. These were selected by the IBC Accelerator team because their location made them the ideal testing ground for technology that might be used at sporting events such as the FIFA World Cup later this year.

“While working with Net Insight, we discovered that Nimbra Edge made it very easy to route different production input streams into the NativeWaves platform, which is something we require to deliver our Multiview experience,” Haslauer adds. “Nimbra Edge also enables us to feed synchronized production inputs to our encoder, and easily manage all partner feeds from multiple sources, which reduces project and operations overheads.”

The fact that Nimbra Edge supports low latency streaming and is cloud-based were also attractive features for NativeWaves, which uses a dedicated low-latency streaming platform to power its NativeWaves EXP experience.

“NativeWaves EXP is a perfect example of advanced media services that can benefit from utilizing the ease of use of and quality of Nimbra Edge,” says Kristian Mets, Head of Sales Business Development at Net Insight. “The solution offers state of the art latency and stream synchronization for an extraordinary end-user experience.”

At IBC 2022 NativeWaves and Net Insight can be found on booth 5:D54 and balcony suite 1.BS18 respectively. To see the results of this partnership in action please visit either booth or visit their respective websites: www.nativewaves.com and www.netinsight.net.

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About NativeWaves GmbH
Established in Salzburg, Austria in 2016, NativeWaves delivers an engaging and immersive media experience to audiences around the world. Using cutting edge technology, NativeWaves has brought easy to use, advanced streaming solutions to the broadcast, e-sport and live entertainment industries. With easy access to reliable and perfectly synced multistream, video, audio and data encodings, broadcasters and event organisers can now offer audiences a best-in-class, personalised entertainment experience that will significantly enhance consumer enjoyment of live sports and events.

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NativeWaves Contact
Venkat Venkateshwaran
Chief Marketing Officer
Tel: +43 660 774 0782
Email: [email protected]

Press Contact
Sue Sillitoe
White Noise Public Relations
Tel: +44 (0) 1666 500142
Email: [email protected]

Follow Native Waves:
Facebook: facebook.com/nativewavesapp
Linkedin: Linkedin.com/company/nativewaves

About Net Insight
Net Insight (Nasdaq: NETI B) provides the highest performing, most open video transport and media cloud technology for content providers as the industry standard for flexibility and service across live contribution, distribution and remote production media workflows.
For over 25 years, the world’s leading content owners, broadcasters, production companies, service providers and enterprises have trusted Net Insight’s Emmy® Award winning Nimbra technology to guarantee media delivery. Today, Net Insight partners with hundreds of customers in over 70 countries to ensure media flows across managed and unmanaged IP networks, and the cloud – from anywhere, to everywhere. It enables customers to get the best from any mix of virtualized, cloud and IP technology and is as the only platform to support all the major industry standards, protocols and clouds.

For more information, please visit netinsight.net

Twitter: @NetInsight, twitter.com/NetInsight
LinkedIn: @Net Insight, www.linkedin.com/company/net-insight/

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