Expanding best-in-class lighting control portfolio available in Northern California
AUBURN, WA – Feb. 5, 2024 – Oliver Marketing is thrilled to announce that they have been appointed as the manufacturer’s representatives for Colorbeam Lighting, the leading brand that’s moving the industry to a low voltage infrastructure for lighting systems. This strategic partnership solidifies Oliver Marketing’s position as a premier provider of lighting control solutions and reinforces their commitment to offering best-in-class products to their valued dealers.
Oliver Marketing has a rich history of representing top-tier brands in the lighting control industry, including Vantage, Elemental, and Black Nova. With the addition of Colorbeam to their line card, they are further strengthening their position as a go-to resource for cutting-edge lighting solutions.
“We are excited to welcome Colorbeam into our portfolio of exceptional brands,” said Bob Oliver, president of Oliver Marketing. “One of the biggest benefits of Colorbeam Lighting is that it allows AV and low voltage integrators to enter the lighting category under a C7 designation. That opens them up to an opportunity to add product and labor revenue.”
Colorbeam Lighting is at the forefront of lighting innovation, offering a range of luminaires, recessed fixtures, tape lights, and outdoor landscape lighting along with an infrastructure that enables complete control over the lighting solutions. Their patented GATEway Processor and low voltage technology deliver tunable, flicker-free lighting that enhances lifestyle, wellness, and productivity in residential, commercial, and hospitality spaces.
Mike Teolis, President of Colorbeam, expressed his enthusiasm for the partnership, stating, “We chose Oliver Marketing as our representative because of their proven track record and deep understanding of the lighting control market. We believe that their expertise and dedication to customer satisfaction make them the ideal choice to represent Colorbeam in Northern California.”
To showcase their new partnership and product offerings, Colorbeam will be exhibiting at Lightapalooza 2024, taking place from February 26th to 29th in Phoenix. Oliver Marketing will also be present at the event, where their personnel will be available to introduce Pacific Northwest integrators to Colorbeam’s impressive product line, along with other brands in their portfolio. Lightapalooza 2024 is a premier event featuring the top 50 brands in the residential custom integration space, making it the perfect platform for Oliver Marketing and Colorbeam to connect with industry professionals.
Oliver Marketing is committed to delivering the future of lighting with Colorbeam, offering customers a wide array of interior and exterior applications for both residential and commercial spaces. Together, they aim to transform every space through lighting, delivering world-class experiences that prioritize quality, control, and innovation.
For more information about Oliver Marketing’s representation of Colorbeam and their participation at Lightapalooza 2024, please visit https://www.olivermarketing.com/ or contact your local Oliver representative.
For more information about Colorbeam Lighting and their product lineup, visit https://www.colorbeamlighting.com/.
Connect with Oliver Marketing on LinkedIn, Facebook, Instagram and YouTube to stay informed about marketing insights, innovative strategies, industry trends and engage with the CI professional community.
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About Oliver Marketing
Oliver Marketing, a leader in the consumer electronics industry since 1986, specializes in providing comprehensive marketing solutions to manufacturers and dealers in the western US. With an extensive track record spanning over three decades, we have successfully represented numerous custom integration and vehicle technology lines, serving a diverse range of clients, from e-commerce and small independent shops to prominent big box and warehouse stores.
The Oliver Marketing team is composed of accomplished industry veterans with collective experience across the consumer electronics spectrum. This wealth of expertise enables us to offer unparalleled sales and support, empowering the companies we represent with a wide range of skills and training. We possess the necessary background knowledge, technical expertise, talents, and market savvy to drive significant market growth for our manufacturers.
One of our key strengths lies in our expansive account list, which allows us to identify profitable centers to effectively promote and sell products. Leveraging our in-depth understanding of each account’s potential, we can deliver the volume of business our manufacturers expect. We work with our dealers to create and plan events, build, and present training, assist in design and specification, and offer local support for the partners and products we represent.
