OSAKA, Japan—Panasonic has announced it will not be attending IBC in September.
Arguably the biggest vendor so far to announce it won’t be attending the show, Panasonic said it intends to launch its own Technology Experience Zone to support its partners and customers through online initiatives with the launch of its own Technology Experience Zone.
“It has been a very difficult decision,” said André Meterian, director of the Professional Video Systems Business Unit for EMEA. “As much as we look forward each year to welcoming visitors at this important industry event, we must prioritise the wellbeing of our staff, partners and attendees. In the meantime, we will focus on creating additional activities and work with partners and industry leaders to continuously develop new content for our Technology Experience Zone, including livestreaming, webinars, video podcasts and training. We will further expand our offering and aim to provide online virtual experiences to ensure our customers can stay in touch with the latest news from Panasonic Broadcast & ProAV.”
In IBC’s official statement on coronavirus, CEO Michael Crimp states: “We are in daily contact with the City of Amsterdam and the management team at the RAI. They, in turn, are working with all their key stakeholders, from the National Institute for Public Health and the Environment (RIVM) to KLM and Schiphol Airport. Please be assured that we are not blindly heading towards an event come what may: on behalf of the whole industry IBC needs to ensure the event – if we can make it happen – is safe and successful.”
In late April, the Netherlands government extended a nationwide ban on major public events until 1st September, just ten days before IBC is due to open.
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