Pro audio monitoring system manufacturer,
, has maintained a core philosophy since its inception in 2001: to design and offer products that represent the highest ratio of performance-to-cost as well as a superior sound experience for its customers—from home enthusiasts to entertainment content creation professionals. Taking a cue from its in-depth website “Key Concepts” section, which addresses the company’s philosophy on topics ranging from the “Basics of Bass Management” to the “Truth About Subwoofers”, Blue Sky has created an in-depth video on its own
to promote the company, its philosophy and the full line of components and systems it offers for home, personal, and professional studio use. Ӭ
Targeted to the end-user and consumer, Blue Sky’s first foray into the world of video was produced by Andrew Wild of
. Just over 7 minutes, the video outlines the complete Blue Sky story and showcases the full-range professional monitoring components and lines—from the entry-level 2.1 desktop eXo2 to the mid- and large-scale music/film dubbing systems including MediaDesk, ProDesk, Sky System One and Big Blue. Additionally, you’ll hear raves and reviews from two of Blue Sky’s professional proponents, Chris Unthank, Director of Transfer Operations at
and Audio Director/Gaming Sound Designer
(formerly of UbiSoft and Electronic Arts).
“Our intention with this new video is essentially to reintroduce the brand to the customer through social media outlets including YouTube and Facebook,” said Blue Sky Vice President Chris Fichera. “Outside of the traditional sales and marketing arena, we want to speak directly to our end-users to reiterate what we are about technically, what makes the Blue Sky brand and products unique—including offering components designed to complement each other and seamless systems built around the bass management concept, and to offer a few raves from some of our hardest-working customers. That’s what we were after and I believe we achieved it.”
