Renewed Vision ProPresenter Software Drives Ad-Supported Digital Scoreboards in Atlanta-Area Sports Venues

Full-service scoreboard design and integration firm Formetco calls on Renewed Vision for cost-efficient, software-defined scoring system to drive fan engagement, ROI through built-in advertising support
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Alpharetta, GA Renewed Vision has customized its ProPresenter media presentation software to simplify live scoring and drive revenue on new immersive, ad-supported digital scoreboards at the LakePoint Sporting Community and Norcross High School in suburban Atlanta. As powered by the new ProPresenter-based scoreboard software, operators can change scoreboard layouts on the fly during and between various sporting events, and drive multiple simultaneous advertisements, special announcements and interstitial graphics aligned with exciting game action.

The complete architecture as designed and integrated by Formetco Inc.—which also manufactured the new scoreboards—leverages wireless communication through a private network and web browser. Renewed Vision created scoreboard software featuring a built-in web server, which allows users with iPads, laptops, or other connected devices to control all aspects of the scoreboard field-side over a private wireless network. Built-in scheduling tools further allow end users to schedule and track ads across any number of games, providing a rich media management tool to accelerate return on investment.

The customized ProPresenter software displays separate interfaces for users to easily drive scoring (independently of advertising, graphics, and interstitials), and the system can easily switch between a variety of sports including football, lacrosse, volleyball, soccer, baseball, and more. This is especially useful at LakePoint Sporting Community, a 1300-acre travel sports destination 30 minutes north of Atlanta with multiple venues on campus. Since the LakePoint complex is so enormous, as many as eight operators per day are using the system from 8am to midnight for live scoring—accentuating the importance of Renewed Vision’s learning curve and ongoing ease of use.

The visually stunning results produced using ProPresenter have also proven effective at Norcross High School, which at 51’x29’ hosts the largest digital scoreboard on a U.S. high school campus. For Todd Heller, vice president of digital products at Formetco, the mix of operational, visual, and cost benefits made Renewed Vision the only truly viable scoring solution for each location.

“Renewed Vision is delivering a full-service system for fan engagement while giving LakePoint Sporting Community and Norcross High School a system that is flexible and easy to use,” said Heller. “These venues heavily rely on volunteers or students to operate the systems, so the learning curve has to be quick, and there needs to be operational simplicity. Renewed Vision makes it easy for any user to put on a memorable show.”

The Renewed Vision software is deployed slightly differently at each location. The LakePoint project was the more innovative, requiring interoperability between ProPresenter and Perfect Game’s “GameChanger” software. In this configuration, the GameChanger scoring application is displayed through custom website views built using ProPresenter, which ultimately delivers dynamic scoring complex-wide alongside ads and interstitials that ProPresenter drives separately through its built-in scheduling tools. The complete system additionally interfaces with LakePoint’s Doppler radar system for automatic display of pitch speeds and types on LED screens.

Furthermore, operators at both LakePoint Sporting Community and Norcross High School benefit from ProPresenter’s flexibility pre-game, using the software to pre-program shows for different sports. Operators can create rundowns that include the national anthem, ad schedules and graphics built around touchdowns, home runs and other exciting game-changing events.

Heller adds that ProPresenter software has also recently been integrated into digital scoreboard architectures for Jacksonville University in Florida, as well as several additional universities and high schools in Georgia just in time for fall football.

“Formetco specializes in full turnkey systems that represent a huge step up for sports venues transitioning away from analog systems and into the digital world,” said Heller. “There is no other system in the same price range as Renewed Vision that gives us the anywhere near the same quality, comfort level and return on investment.”

About Renewed Vision

Founded in 2000, Renewed Vision’s mission is to offer reliable, purpose-built production software that enables organizations—spanning from churches to corporations—to create dynamic media experiences that enhance worship services, meetings and other special events. For more information on our product lines, including ProPresenter, ProVideoPlayer and ProVideoServer, please visit our website at www.renewedvision.com.

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