MILWAUKEE, WI—The tallest residential building in Milwaukee, known as The Couture Milwaukee, recently added a 101-foot-long 10 mm EMPIRE™ Exterior LED video platform from SNA Displays. Used primarily for digital-out-of-home (DOOH), the display is mounted under a walkway leading to the luxury apartment building that overlooks Lake Michigan and the Summerfest grounds in the historic Third Ward of East Milwaukee. Operated by out-of-home specialist Pearl Media, the curved screen faces Michigan Street in the city’s new transit hub.
The 101’4” long by 12’7” tall LED display wraps the corner of a parking garage and includes a short return for longer read times and increased visibility to the east. The video screen features both front and rear accessibility and a resolution of 384 x 3,088 pixels. The DOOH platform also processes 1.2 million pixels across its 1,280 square-foot digital canvas.
“We couldn’t have asked for a better location in Milwaukee to showcase our outdoor LED technology,” said Pete Simon, director of OOH sales for SNA Displays. “In addition to being an amenity-rich residential building that redefines the city’s skyline, The Couture is adjacent to a major commuter hub, so the number of daily impressions makes this a highly desirable out-of-home platform.”
Lemberg Electric provided LED installation services, winning a Wisconsin Sign Association award for their work on the project. See The Couture Milwaukee portfolio page at snadisplays.com for more information.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
